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By most measures, Hollie Velten-Lattrell’s profession trajectory isn’t a simple one. After graduating from UC Santa Barbara, the place she studied trendy dance, the Folsom, CA, native began a jewellery assortment (which landed her on the pages of Elle France), then a clothes line (which was carried at Fred Segal). Later, she turned a style and equipment purchaser (Anthropologie), adopted by a stint as a textiles purchaser (West Elm). Her skilled journey additionally included pit stops as consulting inventive director, development forecaster, stylist, and set designer.

But, while you hear Hollie inform her story about how she got here to personal this candy little inside design studio in Maplewood, NJ, you understand that the street she’s traveled is way extra direct than what’s proven on her resume. “My mother and father had been California hipsters within the ’70s. He was a photographer and she or he was this long-haired magnificence, a flight attendant. I spent my youth desirous to develop as much as be her,” she says.

Her mother unexpectedly handed away proper earlier than Hollie gave delivery to her first little one, however her affect is enduring. “There’s an invisible line that connects me to her,” says Hollie, whose love for style and inside design all lead again to her mother. She is her mom’s daughter, in any case.

Beneath, Hollie provides us a tour of her design studio, which has a New Jersey deal with however resides in spirit in California.

Pictures by Danielle St. Laurent, courtesy of Areas by Holllie Velten.

Above: The avocado-green cupboards and bookcase right here had been designed by Hollie for instance of the kind of customized millwork she will present to purchasers. She describes the model as “California meets deVOL.” To the left is wall-to-wall open shelving, stocked with material samples from her favourite textiles assets, together with William Morris, Zak+Fox, and Schumacher; within the drawers below the cubbies are wallpaper samples.

Above: Hollie typically presents her purchasers with home made paper mâché vessels, like those on prime of the cupboard. “I feel one was constituted of a poster roll tube, and the opposite from an previous Pringles can.”



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