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The Large Summer time Sale has landed at Cult. As a substitute of the same old sale graphics, you would possibly discover floating round on the web – this 12 months, as you could have seen, Cult has pulled out all of the stops and is breaking new boundaries.
To study extra about Cults Large Summer time Sale, we sat down with Becka, our Artistic pictures & Styling Supervisor, to debate additional…
Speak us by the preliminary idea and story behind the Summer time Sale marketing campaign?
As a substitute of the same old graphic sale campaigns we see all over the place, we needed to push new boundaries for Cult with our “Trend + Floral” impressed Summer time Sale marketing campaign. We selected to shoot this in a creative setting with a mannequin to breathe some enjoyable power into the marketing campaign to attach extra with our clients. The intention: by including daring inventive components + robust artwork path with a floral summer season feeling it might be an attention-grabbing story for patrons to observe by all of the artistic channels.
Because the main Artistic Images & Styling Supervisor, inform us what makes this one totally different from the remainder?
Other than capturing with a mannequin for the primary time (which was extremely enjoyable!) we produced our first social media marketing campaign video, which allowed the excessive power on set to be conveyed to our social viewers. By way of the imagery and video manufacturing we needed to painting our personal sense of persona…we’re not an outdated stuffy model, we wish to have a enjoyable!
The place did you supply/ acquire inspiration for the styling, theme & photoshoot?
Once you consider Spring / Summer time what involves thoughts? Flowers, meadows, even freshly reduce grass is up there! Our advertising workforce briefed in ‘pink’ to convey the sensation of a sale, so it stemmed from there (thoughts the pun). We constructed a color palette across the pink sale theme, combined with blue to convey the sky and injected all of the enjoyable wild flowers.
When it comes to inspiration the likes of Pinterest, Instagram, numerous inside and style magazines have been all very instrumental in constructing the artwork path and closing look.
Lastly, inform us your highlights from the times you spent capturing and dealing to carry every thing collectively?
Working from house constructing the shows was beautiful, my eating room was a meadow all week I needed I might have stored them there! The shoot itself was actually excessive power with such a constructive feeling. All of us had a good time making the entire content material, we even had a furry customer sneak within the studio to come back and say good day, see when you can spot him on our BTS reel… The actual highlights have been watching the silliness of our beautiful mannequin Terri ahead rolling over sofas and singing into flooring lamps flip into a very robust marketing campaign which is like nothing we’ve finished earlier than…
Prime Sale Picks
Medby
Marie
Brooklyn
Brooke
Fabian
Grasshopper
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