Levi’s changes its name in honour of new Beyoncé song off ‘Cowboy Carter’ album

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Levi’s has paid tribute to Beyonce after the long-lasting denim model obtained a nod on the singer’s newest album, Cowboy Carter.

On Friday 29 March, the 42-year-old pop star launched her highly-awaited nation album, Cowboy Carter. The album included the music “Levii’s Denims” – a sultry monitor that includes rapper Submit Malone – through which Beyoncé sings: “Boy, I’ll allow you to be my Levi’s denims so you’ll be able to hug {that a}** all day lengthy.”

Now, the legendary American style model has reacted to the shoutout on social media. Following the album launch, Levi’s modified its identify on Instagram to “Levii’s” and added an additional “i” to match the title of the music.

The model additionally modified the emblem in its profile image and up to date its bio to learn, “FKA [formerly known as] Levi’s,” with a bumble bee emoji – a refined nod to Beyoncé’s loyal Beyhive fandom.

This isn’t the primary time Beyoncé has name-dropped a model in her lyrics. Within the first act of her three-part album launch, titled Renaissance, the mom of three declared the Hermès Birkin bag was formally over within the album’s ultimate monitor, “Summer season Renaissance”.

Within the music, Beyoncé mentions that her Birkins are “in storage” in favour of the Black-owned model Telfar, which the singer has been repping since 2021. Affectionately nicknamed the “Bushwick Birkin,” the Telfar Purchasing Bag has turn into a cult-favourite accent amongst style lovers for its inexpensive pricing and its easy but luxurious design.

“This Telfar bag imported. Birkins, them sh*ts in storage,” she sings, over a sampled beat of Donna Summer season’s “I Really feel Love”.

She additionally gave a shout out to a few of her favorite labels within the music, together with Versace, Prada, Balenciaga, and Givenchy. “This high fashion I’m flaunting,” she sings on the identical monitor.

In the meantime, Purple Lobster grew to become a trending subject on X (previously Twitter) and noticed a 33 per cent improve in gross sales after Beyoncé talked about the chain seafood restaurant within the 2016 music “Formation”.

Along with Submit Malone, the Texas-born artist collaborated with stars equivalent to Dolly Parton, Willie Nelson, and Miley Cyrus on Cowboy Carter. The newly-released album even featured covers of well-known songs like Parton’s “Jolene” and “Blackbird” by The Beatles.