[ad_1]
Dutch studio AMO emphasised the “paradoxical dichotomy” between workplace interiors and the pure world for the Prada Autumn Winter 2024 menswear present, which featured a plexiglass runway above grass and streams.
AMO, the analysis and artistic studio of structure workplace OMA, created the scenography for the 14 January present on the Rem Koolhaas-designed Fondazione Prada throughout Milan Trend Week.
The humanities centre’s Deposito area was lined with forest-like swathes of actual grass interspersed with rocks, pebbles, leaves and operating water to emulate pure streams.
In stark distinction, AMO constructed a transparent plexiglass runway mounted onto a gridded construction that was positioned above the unmanicured grass.
“The studio created a set design juxtaposing an workplace inside with a pure panorama,” stated Prada, which is headquartered in Milan.
Uniform rows of acquainted black swivel chairs snaked throughout the geometric runway, offering seating for the company and creating pathways for the fashions.
Embedded within the ceiling, office-style strip lighting was mirrored throughout the plexiglass in inflexible patterns, whereas mist was launched into the area for an atmospheric impact.
On the sides of the set, AMO put in partitions shaped from recognisably company blue panels, typically present in workplace environments.
One part, the place company entered the runway, featured complete cubicles created with the panels, full with massive desks, swivel chairs and desktop computer systems emblazoned with the Prada emblem on their in any other case clean screens.
Offered by the style home’s co-creative administrators, Miuccia Prada and Raf Simons, the present’s seems echoed the contrasting scenography.
Traditional suit-and-tie pairings completed in impartial textiles have been mixed with extra vibrant items akin to swimming caps and goggle-like sun shades crafted as a nod to the outside.
“This assortment is about one thing fundamental – the emotional intuition to stay hooked up to one thing we all know, the cycles of nature,” stated Prada.
“There’s a easy assertion, of a deep and important human want to attach with the world round us,” continued the model.
“Demonstrating the paradoxical dichotomy between two coexisting worlds [offices and nature], this present explores elementary truths of humanity, our pure instincts and our emotional wants.”
Longtime-collaborators AMO and Prada have been creating catwalks collectively at Fondazione Prada since 2004, together with the model’s earlier Autumn Winter menswear present, which happened beneath a retractable ceiling that moved to disclose a collection of artwork deco chandeliers.
Extra lately, the studio additionally designed the scenography for Prada’s Spring Summer season 2024 menswear present – an aluminium-clad area with slime falling from the ceiling to kind liquid partitions.
The pictures and video are courtesy of Prada.
[ad_2]
Source link
