A+I Designs Utopian Office for Publicis Groupe

When New York-based Structure Plus Data (A+I) was referred to as to design a brand new artistic office within the SoHo neighborhood of New York Metropolis for Publicis Groupe, the expectation was excessive. In spite of everything, the French promoting large is without doubt one of the oldest promoting and public relationships firm within the business and the second largest communications group on this planet. Not solely did the agency ship on the promise of excellence, it additionally shaped a brand new collective referred to as “Le Truc” (French for “thing-a-ma-jig” or “whazzit”), a mannequin throughout the Publicis Group that breaks down standard promoting norms to unleash next-level creativity. This collective of “monsters” leans into the spirit of a start-up however wields the huge assets of a world-leading advertising and marketing powerhouse.

To begin, A+I had to determine how Publicis goes about its work – the logistics of their artistic course of and the system underneath which the corporate operates to create its magic. Recognizing that the normal promoting firm office is certain by outdated norms, they got down to design a multifaceted workplace expertise.

Just like the non-linear nature of creativity, the brand new area helps creativity’s  ebb and stream with various environments that help completely different modes of working. There will not be an equal variety of workstations as there are workers. As a substitute, numerous versatile, non-deterministic areas provide flexibility and alternative for collaboration. Bullpens, auditoriums, libraries, nooks, niches, and lounges can be found so that everybody can discover a place the place they work greatest, and at any stage of their artistic course of.

Vibrant but minimal, each vignette appears like a film set from a utopian movie. Curves are a repeated motif all through the workplace, as if to problem the normal thought of one thing  boxed in, and echoes within the seating, the association of furnishings, extra furnishings, the home windows, ceilings, surfaces, and extra. Sunken rooms and benches set up an off-the-cuff atmosphere, each for heads down work and impromptu conferences.

A restaurant and lounge area provide the chance for social connectivity and camaraderie to fold into work.

The areas are daring and wealthy in colour, which is discovered on the partitions, ground, and furnishings. Playful surprises, just like the upside-down mirror and mirrored ceiling under, create a sensorial expertise atypical of company workplaces.

Staff may even select to work in niches and nooks, all in several moods, sizes, and modalities.

No doubt, A+I’s objective to create a “Clubhouse for Creativity” for Le Truc has been achieved, setting a brand new customary for modern places of work of the longer term.

Images by Magda Biernat.

Because the Senior Contributing Editor, Vy Yang is obsessive about discovering methods to dwell nicely + with intention by way of design. She’s most likely sharing what she finds over on Instagram tales. You may also discover her at vytranyang.com.