Kelly Behun Reimagines London Store into Dreamy Apartment

The Whiteley, as soon as the house of London’s first division retailer, has undergone a outstanding transformation right into a 1.1-million-square-foot residential and hospitality vacation spot. Only in the near past, The Whiteley unveiled its first accomplished residence, a surprising three-bedroom residence, curated by famend New York Metropolis-based designer, Kelly Behun.

Behun’s design philosophy superbly blends old-world allure with up to date vibrancy, drawing inspiration from each the constructing’s wealthy historical past and its environment. The colour palette, that includes wealthy golds, verdant greens, dusky roses, and lavenders, takes cues from Hyde Park’s proximity, making a heat, trendy surroundings.

The Whiteley’s transformation is led by growth managers Finchatton, in collaboration with funding companions MARK and C C Land. This unveiling marks a milestone within the £1 billion regeneration undertaking, set to be accomplished in 2024.

The residence’s design philosophy emphasizes tactile and alluring atmospheres, with pure materials and natural shapes, making a harmonious residing area. Notable items embody an offset sunburst sample rug by clothier Mary Katrantzou for The Rug Firm, and hand-sculpted torchiere model sconces by artist Chris Wolston, that improve the tall ceiling heights.

Marcus Meijer, Founder and CEO of MARK, expressed the importance of The Whiteley, stating, “The Whiteley is iconic. The sheer dimension, grandeur, and historical past of the constructing is what makes it distinctive, and we had to make sure we appointed a designer who celebrated that.” Behun, featured within the AD 100 record of prime inside designers, was a pure option to carry the loft-style open plan residence to life.

The three,193-square-foot residence boasts excessive ceilings exceeding 14 toes and heritage home windows that flood the area with pure mild. Design particulars, just like the fluted millwork columns and herringbone flooring, pay homage to the constructing’s authentic structure, preserving its historical past whereas imbuing a contemporary, up to date really feel.

Behun’s dedication to craftsmanship and individuality is obvious all through the residence. Bespoke and handmade furnishings items, reminiscent of a customized walnut eating desk by Belgian artist Benoit Viaene, add a particular contact. The visitor bed room incorporates a wallpaper designed by Behun for Calico Wallpaper, making a dreamy forest panorama.

“As a diehard New Yorker, if I take into consideration the one different metropolis on this planet the place I might see myself residing, it’s at all times London,” says Kelly Behun. “The amount of the area, the abundance of pure mild, and the truth that this residence sits behind the unique façade – there’s no different constructing I’d need to debut in London for.”

Every of the three spacious bedrooms has its personal enviable design model.

The Whiteley exterior

Designer Kelly Behun

The primary residents of The Whiteley are anticipated to maneuver in beginning the primary quarter of 2024, with the remainder of the undertaking aiming for completion later within the yr. The Kelly Behun-designed residence is presently in the marketplace for £12.5 million, inviting discerning consumers to expertise the right mix of historical past, luxurious, and up to date residing.

Images by Paul Raeside.

Caroline Williamson is Editor-in-Chief of Design Milk. She has a BFA in pictures from SCAD and might often be discovered trying to find classic wares, doing New York Occasions crossword puzzles in pen, or remodeling playlists on Spotify.