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Conveyor belts and cog-like show stands seem inside this magnificence retailer in Chongqing, China, designed by AIM Structure, which takes cues from the town’s underground community of factories.
Harmay is positioned on the coronary heart of Chongqing inside a former shopping center, with its entrance set beneath road stage.
“The shop is positioned beneath a big plaza with a large number of steps taking place into it,” defined Shanghai observe AIM Structure.
“So, to work with this distinctive spatial setting, we explored typologies of underground constructions throughout the native context.”
A selected supply of inspiration was the a whole lot of bomb shelters that may be discovered beneath Chongqing, which have been used to cover from Japanese air raids throughout world conflict two however have now been extensively transformed into outlets, eateries and small-scale factories
To mimic the enclosed feeling of those shelters, the observe used gypsum panels to kind a dropped ceiling throughout the retailer, concurrently concealing its uncovered service ducts.
These boards have been additionally used to clad the shop’s facade and have all been rendered in a brick-red hue on the inside.
Chrome steel was used to create a collection of industrial-style show fixtures, nodding to the factories that now inhabit a few of the shelters.
This features a lengthy conveyor belt that snakes all through the shop’s foremost room with small gray crates positioned at intervals alongside its floor, every containing totally different magnificence merchandise.
Within the retailer’s smaller peripheral rooms, merchandise are showcased on gridded metal cabinets and stands that have been designed to appear like turbines or outsized equipment cogs.
Easy strip lights have been hung from the ceiling and a skylight was put in in order that buyers can look upwards to the outside, additional enhancing the sensation of being underground.
AIM Structure has designed various areas for magnificence retailer Harmay, together with an apothecary-style retailer in Hong Kong, and one other in Hangzhou that resembles a Seventies workplace.
This department in Chongqing is shortlisted within the massive retail inside class of the 2023 Dezeen Awards.
Right here, it’s competing towards different tasks such because the Tremendous Seed store by FOG Structure, which options greater than 100 shifting show containers, and Kooo Architects’ Freitag retailer, which occupies an outdated textile manufacturing facility.
The pictures is by Wen Studio.
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