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IKEA goals to rework, or just help, the best way we train at residence with the discharge of its newest assortment known as DAJLIEN. The restricted version collection, comprising 19 versatile merchandise, is designed to help on a regular basis motion in people to allow them to domesticate wholesome habits inside the consolation of their very own residence. Scheduled for a worldwide launch in January 2024, the gathering hopes to redefine how we view and method day by day health routines.
Drawing insights from properties in New York, Chicago, London, and Shanghai, IKEA launched into a mission to create a set that seamlessly integrates train into on a regular basis life. The result’s the DAJLIEN assortment, a fusion of sensible, adaptable merchandise designed to beat frequent obstacles resembling motivation, restricted house, time constraints, and the way conventional train gear tends to conflict with residence decor.
The identify DAJLIEN, derived from Småland (the birthplace of IKEA), interprets to “day by day” – a nod to IKEA’s dedication of creating bodily exercise accessible to everybody, on daily basis.
The merchandise are half train gear and half storage, starting from train mats to ring-shaped dumbbells to rolling carts, all of which seamlessly mix into residence decor. The point of interest of the gathering, the DAJLIEN bench, not solely facilitates quite a lot of body weight workout routines but in addition doubles as a storage resolution and versatile piece of furnishings.
Sarah Fager, Designer at IKEA of Sweden, explains: “Not everybody feels protected or comfy going to a gymnasium, and at residence, we frequently take care of small house and time constraints. DAJLIEN was born from the will to seek out sensible options that deal with these limitations and assist folks create a handy and motivating place for train.”
The gathering’s refined colours and particulars are intentionally chosen to help its deal with seamlessly integrating into the house, turning into a pure a part of the on a regular basis surroundings.
The gathering extends past conventional health gear, incorporating restoration and stress aid merchandise resembling an air air purifier, yoga straps, kneepads, a therapeutic massage ball, and a conveyable Bluetooth speaker, all in soothing shades of inexperienced, yellow, pink, and white. Moreover, the gathering gives wearable items like slippers and ponchos, selling post-workout rest and total wellness.
The DAJLIEN assortment can be out there for six months or till provides final beginning January 2024 at IKEA shops in all places.
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