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Yesterday (November 29), SEIBU, the posh Japanese division retailer opened its first Malaysian outlet at The Trade TRX in KL.
That is the third SEIBU retailer abroad, with the second opened in Indonesia final yr. It’s designed by UK architects HMKM and Cardy Papa, who’re recognized for creating award-winning division retailer designs globally, together with the Tryano in Abu Dhabi.
Based on the press launch, SEIBU KL’s design idea locations a powerful emphasis on luxurious, combining class and vibrancy to create an environment that “sparks a way of pleasure and exploration”.
The brand new KL outlet occupies 4 ranges and is 265,000 sq ft, the place it homes over 700 luxurious worldwide manufacturers. A feat that no different malls in Malaysia has achieved, the press launch said.
Out of the 700, greater than 100 of those manufacturers are debuting within the Malaysian market solely at SEIBU KL. This consists of names like Fred, Damiani, Niessing, and Pierre Hardy. Clients may discover over 100 Japanese manufacturers to buy from.
Other than that, magnificence followers might be happy to know that SEIBU KL homes the most important Magnificence Corridor within the nation, the discharge shared. Situated on its floor ground, the corridor homes 116 skincare, make-up, and cosmetics manufacturers.
As well as, its Shoe Salon is reportedly dwelling to the most important collection of luxurious footwear and baggage in a division retailer. Guests can look forward to finding 20 premier worldwide footwear manufacturers, together with Giuseppe Zanotti, Rupert Sanderson, and Sergio Rossi.
Much like its different departments, SEIBU KL’s Meals Corridor additionally has native and international names to select from for quite a lot of cuisines.
For instance, patrons might go to the favored Kenny Hills Bakers, Mori Kohi, Wagyu Beef One-Six, Miyatake Udon, and Tarbushi Ramen. Among the many eating places debuting at SEIBU embrace Sushi Suzuki and La Marche.
From Japan, to Malaysia
The opening ceremony was officiated with a powerful and auspicious “Wadaiko”, a Japanese drum efficiency. Together with that was the breaking of the “Kagami-Biraki”, a sake ceremony symbolising a brand new and affluent starting for SEIBU KL.
In attendance have been Takahashi Katsuhiko (Ambassador of Japan to Malaysia), Datuk Alfred Cheng (Chairman of SEIBU KL), Datuk Khadar Merican (Chairman of SOGO KL), Datuk Andrew Lim (Deputy Chairman of SOGO KL), Mitch Wilson (Venture Director for The Trade TRX and Head of Retail for Lendlease Malaysia), and Nobuharu Yutani (Managing Director of SEIBU KL).
Based mostly on its press launch, the collective funding in SEIBU KL is in extra of RM150 million, with the target to create a top-tier purchasing vacation spot in Malaysia. Together with that, it experiences that the shop is about to supply employment alternatives for a thousand-strong workforce.
Along with revolutionary and new merchandise, SEIBU is collaborating with Hiroko Takahashi to design a particular assortment for the division retailer. On high of that, she has designed Seibu’s workers uniforms, retailer packaging, present objects, and different up to date components.
For context, Hiroko is a famend Japanese designer and artist, whose portfolio consists of names like Apple, Fendi, and Adidas.
“At SEIBU, we aren’t only a division retailer however a spot so that you can store, eat, drink, socialise, and even get some pampering! We purpose to supply one of the best ‘omotenashi’ service within the Japanese approach,” Yutani said.
Dictionary time: “Omotenashi” is a Japanese expression which means to wholeheartedly take care of visitors.
Supply: Journey Japan
“We aren’t simply retailing merchandise, however we hope to create a platform so that you can socialise with household and pals. And most significantly, to create unforgettable moments and recollections at SEIBU,” mentioned Yutani.
Guided by its tagline, “What’s new? Be Stunned”, SEIBU goals to function a spot of inspiration to customers. To realize this, the Japanese model is devoted to curating nice merchandise and model experiences, that includes a particular fusion of Japanese craftsmanship and “omotenashi”.
- Be taught extra about SEIBU right here.
- Learn different articles on Malaysian startups right here.
Featured Picture Credit score: SEIBU
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