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Again in August this yr, we learnt of eight native startups that had been chosen for Cyberview’s Residing Lab Accelerator Programme.
A few of these startups included names like BeeBag (a rewards app), Mesolitica (a developer that trains AIs to know Bahasa Melayu), and LekirTech (a services-oriented software program home for companies).
However there was one particularly that stood out to me. HappyPreggie primarily focuses on bridging the hole between expectant and new dad and mom with providers for maternal well being and wellness.
Curious, I reached out to HappyPreggie’s founder, Yoong, to study extra concerning the model and what they’re bringing to the native parenting trade.
“Nonetheless caught within the 80s and 90s”
Chatting with Vulcan Publish, Yoong felt that the maternal care system in Malaysia remains to be caught within the 80s and 90s, with many gaps that have to be addressed.
To elaborate this, he shared that a while in the past, an expectant couple, Adam and Joanne, reached out to the model’s staff for assist. By week 30 of her being pregnant, Joanne was nonetheless going through well being challenges like reflux and vomiting, and her weight had not elevated as anticipated.
On prime of that, their child was barely smaller than common in dimension. However their OB-GYN didn’t present extra steerage, so the first-time dad and mom had been left to emphasize out and fear themselves.
However upon receiving assist from HappyPreggie’s care staff that’s led by a dietitian and psychological well being professionals, Joanne’s situation improved and the newborn’s dimension grew to become regular by week 35.
Yoong then defined that the principle problem in supporting the family-building group is the presence of 15 distinct stakeholders (on the time of the interview), resembling healthcare suppliers, antenatal and parenting coaches, birthing consultants, and psychological assist professionals.
“These stakeholders usually function independently, with out collaboration,” he mentioned. “We consider that the way forward for maternal care will probably be data-driven, way more exact, and personalised. To attain that, a collective strategy is crucial.”
As such, collectively together with his co-founder Wilson Tan, the 2 fathers created HappyPreggie to behave as a next-gen household well being and wellness assist system.
Including extra worth to the native maternal trade
The platform presents digital entry to holistic care all through the family-building journey, from household planning to being pregnant and parenting. “We’re reshaping how dad and mom entry well being and wellness skilled providers, and the way suppliers ship care providers—making it easy, protected, and reasonably priced.”
Whether or not you’re searching for parenting hacks, confinement centres after giving delivery, and even postpartum emotional assist, HappyPreggie is ready to join you with their partnering healthcare professionals and coaches.
In addition to that, the model has a devoted staff of consultants who can be found around the clock, in addition to customized well being plans for firms. That is a method HappyPreggie extends its assist to foster a extra inclusive profession discipline for ladies.
“In in the present day’s workforce, there’s restricted employer assist past parental depart, main many new moms to contemplate leaving the workforce after giving delivery,” he defined.
That is corroborated by Robert Hii from the Society for Equality, Respect and Belief for All Sabah (SERATA), who reportedly mentioned earlier this yr that the principle motive ladies drop out of the workforce is the dearth of assist providers.
With this in thoughts, HappyPreggie’s intention isn’t to interchange the healthcare system, however fairly complement it. And its major focus is on filling the gaps between medical and non-medical assist.
Mixing cultural custom with trendy science
HappyPreggie has been within the trade for 2 and a half years now. And inside this era, Yoong shared that they’ve gained beneficial insights into market wants and have recognized top-quality service suppliers.
This helps the model in choosing healthcare service suppliers to collaborate with.
“We handpick our companions primarily based on a number of key standards. These embody their credentials and {qualifications}, the variety of years of expertise they possess, the variety of households they’ve served, and their popularity for offering wonderful customer support,” he said.
Yoong additional defined that HappyPreggie regularly screens and re-evaluates the model’s companions to make sure they keep the standard and requirements anticipated.
Apparently, he additionally shared that each one of its companions are moms themselves who’ve served many different households. “This distinctive perspective permits them to higher perceive the wants and challenges confronted by expectant and new dad and mom.”
As for the rising pattern in foregoing conventional being pregnant and parenting practices, resembling pantang and confinement meals, Foong clarified that trendy dad and mom nonetheless comply with these practices. The distinction is that now they’re looking for the assistance of licensed professionals who undertake evidence-based approaches.
Because of this customers are nonetheless capable of finding these providers obtainable on HappyPreggie’s web site as nicely.
Enhancing the native motherhood assist system
All that mentioned, the founder acknowledged that they’re not the primary or solely native on-line platform within the parenting trade. Manufacturers like mothercare and motherhood.com.my are additionally out there as nicely.
Nevertheless, he confused that whereas others excel in offering a wide selection of maternal and child merchandise, HappyPreggie’s key focus is to handle the well being facets.
“In Malaysia, we proudly maintain the excellence of being the only real platform that gives digital entry to end-to-end well being and wellness skilled providers particularly tailor-made for the family-building group,” he said.
And as a substitute of competing with others within the discipline, the model embraces partnerships with others to reinforce the maternal group’s expertise. In reality, Yoong proudly introduced to us that they’ve launched the Confinement Enterprise Networking Membership (CNBC).
The objective of this membership is to convey consultants from totally different industries to higher assist companies aiming to supply evidence-based and personalised care.
“We perceive that motherhood may be isolating at instances. [So] our platform acts as a relentless companion, serving to dad and mom make knowledgeable choices on their parenting journey.”
Though I’m not a dad or mum myself, I’ve seen my stepmother wrestle with a tough being pregnant and fairly difficult postpartum restoration. A lot of it needed to do with not having the ability to find the appropriate sources.
Understanding that there are platforms like HappyPreggie obtainable to ease the journey of others brings some consolation to me. And with the model gaining recognition from Cyberview, I want to assume that Malaysia is shifting in the appropriate path to assist expectant and new dad and mom.
- Study extra about HappyPreggie right here.
- Learn articles we’ve written about Malaysian startups right here.
Featured Picture Credit score: HappyPreggie
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