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Native espresso chain ZUS Espresso is internet hosting a novel occasion at Rumah Tangsi KL on September 9 from 10AM to 6PM to have fun homegrown companies.
Known as Kampung Buatan Malaysia, the occasion options six native manufacturers. Other than ZUS Espresso, there’s additionally BOH Tea, Inside Scoop, Farm Contemporary, Julie’s, and SYOK.
Because the identify of the occasion suggests, Rumah Tangsi has been reworked right into a kampung-like area with every manufacturers having their very own cubicles.
Kampung Buatan Malaysia is part of ZUS Espresso’s Buatan Malaysia marketing campaign, which additionally consists of ZUS Espresso’s new Tarik Collection of drinks. The Malaysian-inspired sequence features a Teh Tarik beverage made in collaboration with BOH Tea.
ZUS Espresso has additionally collaborated with Inside Scoop to launch three ice cream flavours impressed by fashionable ZUS Espresso drinks.
In a gap speech, ZUS Espresso’s COO, Venon Tian, expressed how Malaysians have traditionally considered “native high quality” as being synonymous with “poor high quality”. That is one thing the model goals to vary with its marketing campaign.
To deal with this detrimental notion in the direction of “native high quality”, ZUS Espresso additionally launched a video just lately titled “ZUS Espresso On Trial: Buatan Malaysia?”, considered over 1.3 million instances on Fb and 1.9 million instances on YouTube on the time of writing.
Welcome to the pasar
Attending the preview of the free-to-enter kampung on September 8, we got an unique look into simply what can be supplied at Kampung Buatan Malaysia. Ranging from the skin, there was a Jom Cha truck providing icy drinks.
Getting into Rumah Tangsi, be ready to be greeted by an awesome sea of issues to discover and expertise. There was a ZUS sales space providing the brand new Tarik Collection of drinks, which incorporates Teh Tarik and Kopi Teh Tarik, each of that are completed with ZUS Espresso’s signature Velvet Crème.
There was additionally a Time Tunnel exhibition right here showcasing the historical past and development of the ZUS Espresso model all through the years.
Main into the primary occasion area, an alleyway options Farm Contemporary merchandise, from their milk-on-tap bottles to yoghurts and extra.
Additional inside, the Inside Scoop sales space supplied the three ice cream flavours created in collaboration with the espresso chain, which have been Buttercrème Latté, Spanish Latté, and Matcho Latté.
Over at Julie’s, a plethora of biscuits and snacks could be discovered, whereas the BOH Tea space had heat cups of inexperienced tea accessible.
In response to a Fb put up by ZUS, there will even be a Lorong Makan ZUS and Pasar ZUS. The Lorong Makan can have meals distributors comparable to The Bao Guys, Flaaah, Kinori, and extra.
In the meantime, Pasar ZUS will home small native companies comparable to Dododots, Owlet Magnificence, Velvet Self-importance, and plenty of others.
Championing homegrown companies
When requested about why the occasion is simply open to the general public for in the future, Venon shared to Vulcan Publish that the choice was made by others on the workforce and should should do with the prices of renting out the area.
Whereas we want the occasion lasted longer so extra Malaysians can expertise ZUS Espresso’s Kampung Buatan Malaysia, we’re joyful to see homegrown manufacturers band collectively to showcase precisely what “native high quality” is all about, particularly forward of Malaysia Day.
All through the course of the occasion on September 9, there can be performances by Kaka Azraff, Syamel, and Andi Bernadee. These inquisitive about attending can RSVP now.
- Be taught extra about ZUS Espresso right here.
- Learn different articles we’ve written about Malaysian startups right here.
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