[ad_1]
Promotion: Nashville-based hospitality model Graduate Motels has launched a self-titled e book spotlighting its lodges in college cities and cities the world over.
Titled Graduate Motels, the publication covers the corporate’s greater than 35 lodges all through the US and UK, every individually designed to mirror its location’s historical past, tradition and college campus.
The lodges span from the East to West coast – from Charlottesville, Virginia, to Seattle, Washington, and throughout the Atlantic to Oxford and Cambridge within the UK.
The e book presents how Graduate Motels’ design crew sources ornamental items by native artists and brings “the tales of the dynamic native communities to life” by way of hand-crafted interiors.
Written by the corporate’s founder and CEO, Benjamin Weprin, the 272-page e book outlines how the model’s inside design kinds differ from retro-futurism at Graduate Motels’ Cincinnati, Ohio, to neo-classical in Evanston, Illinois.
Every lodge goals to include the appeal of its native college and city. The model’s latest lodge – Graduate Palo Alto in California – is a historic renovation of Palo Alto’s iconic Lodge President. The brand new design blends the unique 1929 design particulars with new components knowledgeable by Stanford College and the Bay Space.
Following the model’s motto “we’re all college students”, Graduate Motels goals to evoke nostalgia for alumni and travellers alike, offering an perception into scholar life and incorporating the native college’s ethos.
Alongside the e book, Graduate Motels has launched its Era G marketing campaign, which goals to not solely unite college students and graduates however individuals from all generations.
“Era G is emblematic of Graduate’s motto, embracing the concept there’s all the time extra to study and uncover,” stated Graduate Motels. “Whether or not you’re a foodie, adventurer, present faculty scholar or dad or mum, we’re all Era G.”
To have fun Era G, Graduate Motels partnered with producer DJ White Shadow to create a playlist to play throughout its lodges and has organised a variety of fringe occasions, together with stay storytelling occasions with New York’s The Moth.
As a part of the marketing campaign, Graduate Motels has launched a contest to win free lodge stays for a yr and is providing as much as 30 per cent off its bookings.
Graduate Motels was based in 2014 by Benjamin Weprin and has since grown to 31 lodges within the US, two within the UK, and a further 4 in improvement in Princeton, Auburn, Austin and Dallas, Texas.
To view extra about Graduate Motels’ e book, go to its web site.
Partnership content material
This competitors is a partnership between Dezeen and Graduate Motels. Discover out extra about Dezeen partnership content material right here.
[ad_2]
Source link
