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Structure studio BoND has designed the New York headquarters for Brazilian style model PatBo, which options pink scaffolding and rugs primarily based on drawings by Roberto Burle Marx.
The workplace and showroom for PatBo occupies a 7,000-square-foot (650-square-metre) loft, which spans the whole seventh flooring of a historic constructing on Fifth Avenue.
Because the model’s world headquarters, this house serves a number of functions: showcasing the model’s attire; offering workplace house for workers; internet hosting patrons and occasions.
“Our greatest problem was to divide the house in response to the showroom’s new program whereas protecting its loft-like openness,” stated BoND co-founder Noam Dvir.
To create partitions that double as shows, the designers selected scaffolding parts on which clothes might be hung and shelving might be put in.
“They’re so available, so New York of their character, and really simple to adapt to totally different circumstances,” stated Daniel Rauchwerger, BoND’s different co-founder. “Furthermore, they’re cheap and have a youthful, more energizing really feel that works so nicely with the spirit of a PatBo studio.”
Scaffolding has been utilized in a wide range of retail environments for its versatility and ease of set up, together with a vibrant yellow Calvin Klein retailer reworked by Raf Simons and Sterling Ruby, and a boutique for Wardrobe NYC designed by Jordana Maisie.
Painted pale pink within the PatBo showroom, the economic scaffolding takes on a extra female look, which units the tone for the remainder of the showroom.
Curved couches, pleated pendant lamps and tambour panelling all add to the tender aesthetic and additional align with PatBo’s model expression.
Round becoming rooms surrounded by curtains enable shoppers to strive on the colorful clothes in the principle showrooom.
A second showroom space for internet hosting purchaser appointments and casting calls contains minimal clothes racks with brass rails and oak frames.
This house is closed off from the reception, however nonetheless seen via massive glass panels that enable gentle from the outside home windows to go via.
Non-public workplaces alongside the far facet of the loft additionally characteristic glass doorways for a similar goal, and add to the sensation of openness and transparency all through the showroom.
“It is not meant to be too treasured or delicate, however relatively a spot the place a bunch of inventive professionals can really feel inspired to maneuver issues round and make it their very own,” stated Dvir.
Atop the wood flooring are rugs primarily based on the drawings of Brazilian modernist and panorama architect Roberto Burle Marx, designed in collaboration with São Paulo-based Punto e Filo.
Vibrant furnishings and potted crops additionally contribute to the Brazilian vibe within the house, and complement PatBo’s vibrant clothes.
In the back of the showroom is a bar space, that includes a pink stone counter with rounded corners, and a sink positioned inside a curved area of interest that has mirrored sides.
“This can be a house that mixes parts of workplace, retail, and hospitality,” stated Rauchwerger. “With that, it is ready to function an actual embassy for PatBo as a model.”
Rauchwerger and Dvir, each former journalists, based BoND in 2019 after working as architects at OMA, WeWork and extra.
Their studio’s earlier initiatives have included the renovation of a darkish Chelsea residence right into a light-filled dwelling.
The pictures is by Blaine Davis.
Mission credit:
Mission staff: Daniel Rauchwerger, Noam Dvir, Liza Tedeschi
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