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Montreal-based Ivy Studio has turned a former print store into workplaces and artistic areas, with a “work in progress” aesthetic punctuated by vibrant moments.
MAD Collectif organises world vogue, artwork and design occasions, and after rebranding from Groupe Sensation Mode in 2022, the corporate determined to search for a brand new base location for its crew.
Ultimately, it discovered a 3,600-square-foot (334-square-metre) area on the bottom ground of a two-storey constructing in The Village space of Montreal, which turned the MAD Artistic Hub.
“The target for the brand new location was to give attention to creativity and collaboration and for it for use not solely by their crew internally but in addition by their a number of companions and collaborators – a versatile area made for sharing concepts and dealing collectively,” stated Ivy Studio.
In-built 1939 as a print store, the lengthy area solely has home windows on its street-facing facade.
This dictated a structure the place public areas are positioned within the entrance, whereas personal rooms are located in direction of the again.
A two-foot distinction within the ground stage helps to outline these two zones.
In each areas, vibrant accents together with classic sofas and chairs stand out from the prevailing partitions, plumbing and air flow gear which had been all painted white.
Areas are deliberately meant to look unfinished, with uncovered steel studs, observe lighting and unpainted steel door frames all including to this look.
“The ‘work in progress’ aesthetic makes it really feel as if the place is present process a relentless evolution and mirrors the model’s new forward-thinking method,” stated architect Philip Staszewski, one of many 4 Ivy Studio co-founders.
Guests enter a restaurant that includes a richly colored marble bar counter, which starkly contrasts the white ceramic tiles that cowl the encompassing four-foot-high (1.2-metre) partitions and the whole ground.
A banquette follows the wall and runs beneath the window, its cushions lined in textured purple velvet.
Pink and orange poufs accompany galvanised metal tables, and lilac bar stools serve the counter, collectively offering a versatile and casual area for workers and occasions.
On the opposite aspect of an enclosed stairwell that divides the plan is one other naturally lit space used for photoshoots, displays or pop-up retailers. Comfortable purple chairs provide extra seating right here.
A 16-foot (4.9-metre) ramp leads as much as the raised stage, the place rows of open desks are positioned subsequent to the periphery partitions.
“The ramp main in direction of the again is supposed to be an expertise of its personal,” stated Ivy Studio. “The slim ceramic-clad passage is positioned beneath a sequence of linear lights, giving the impression of strolling down some model of a runway.”
Non-public workplaces and assembly rooms are shaped by partition partitions that current pink fibreglass insulation behind clear polycarbonate panels.
The insulation helps to soundproof the small rooms for workers taking calls, notably throughout occasions or events happening within the entrance.
Ivy Studio has accomplished a number of tasks in its house metropolis, every taking part in with color another way.
They embody a restaurant with a inexperienced marble pizza oven, a co-working workplace that includes mint inexperienced and burgundy hues, and a spinning studio dominated by black.
The pictures is by Alex Lesage.
Venture credit:
Design and structure: Ivy Studio
Workforce: Gabrielle Rousseau, David Kirouac, Guillaume B Riel, Philip Staszewski
Building: Gestion Gauthier Building
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