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Trend model Stone Island has debuted a retail idea by Dutch studio AMO, which incorporates surfaces constituted of compressed shredded paper, burnt cork and sand-coated metal.
The analysis studio, affiliated with structure agency OMA, created the shop idea to have fun Stone Island’s fortieth anniversary.
In addition to an replace to the feel and appear of the interiors, AMO has designed the areas to host a program of public shows, salons, workshops and personal occasions past retailer opening hours.
For the shop’s structure, the studio referenced the “modern” strategy taken by the Italian model to remodeling supplies for its merchandise, notably outwear.
“Analysis and innovation are on the core of Stone Island,” mentioned AMO director Samir Bantal, who labored with Natalie Konopelski, Giulio Margheri and Mateusz Kiercz on the undertaking.
“The area, materiality, and program of the shops underpin the model’s ethos, and reinforce a way of belonging of its group of like-minded folks,” he continued.
The inaugural retailer to be designed based mostly on this route is the 180-square-metre area in Chicago, Stone Island’s first within the metropolis.
The area options altar-like niches for displaying archival items and prototypes to spotlight Stone Island’s concentrate on expertise and improvement.
Surfaces all through the shop are meant to appear to be stone, although none are literally constituted of it. As an alternative, off-the-shelf supplies have been handled in a wide range of methods to copy the identical visible qualities.
Shredded paper and resin have been compressed underneath excessive strain to supply sturdy panels that mimic concrete, and used to create sculptural shows for merchandise.
Cork – which is a staple in present Stone Island shops – was burnt, sandblasted and coated to create a darkish texture. Utilized to the partitions, the fabric helps to each take in sound and management humidity, whereas the ceiling is roofed with a sawtooth association of translucent mild packing containers.
Corrugated metal panels have been sand-coated to create a softer end and used to kind a curved partition across the becoming rooms.
On the retailer’s entrance, which has a brilliant orange flooring, a digital chandelier is suspended from the ceiling and broadcasts messages to buyers.
Following the opening of the Chicago retailer in October 2022, plans are in place to roll out the idea at places together with Seoul, Munich and Stockholm.
“Stone Island and AMO share values of innovation, performance, and fervour,” mentioned Stone Island artistic director and president Carlo Rivetti.
“I’m very pleased to start this vital partnership, a brand new visible strategy for our shops, to talk to our communities.”
AMO was based because the analysis arm of OMA, and has developed long-standing relationships with a number of style manufacturers.
One in all its most frequent collaborators is Prada – the studio has designed quite a few environments for the Italian model’s runways reveals over time.
Most just lately, AMO labored with French model Jacquemus to create a Paris boutique with a “bedroom-like” inside and a terracruda-clad shop-in-shop at London’s Selfridges.
The pictures is by Marco Cappelletti, courtesy of Stone Island and OMA/AMO.
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