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Hobbies are distinctive issues — everybody has one thing that they take pleasure in doing duiring their off time, and as a rule, it’s totally different for everybody.
The extra adventurous of us would possibly head outdoors for hikes or mountain climbing, whereas the homebodies calm down at residence — studying, writing, and even gaming.
However the extra entrepreneurial amongst us would possibly discover a strategy to flip these hobbies right into a enterprise, and that’s what these cousins did with their candle making.
Meet Sarah Wee and Cheyenne Naidu, who began Nitwick in 2021. Regardless of their busy schedule, the 2 have nonetheless discovered time to create their very own enterprise, and make virtually all the things from scratch.
Who says ardour doesn’t pay?
Operating a enterprise is plenty of work, particularly so since each Sarah and Cheyenne work full-time within the non-profit sector. Sarah raises funds for most cancers care and analysis on the Nationwide Most cancers Centre Singapore, and Cheyenne works as a youth counsellor at Limitless.
Regardless of this, they at all times discovered time to spend with one another, and when Sarah proposed the thought of beginning their very own enterprise, Cheyenne was her first alternative for a companion within the endeavour as candles have been already a shared curiosity between the 2.
We toyed with the thought of beginning a mission or enterprise for some time. It was the mix of eager to be slightly bit extra productive with the time we spent collectively and getting out of our consolation zone. It began out as a mission between the each of us, capturing scents that have been particular to our shared experiences.
– Sarah Wee, co-founder of Nitwick
To that finish, they started delving into methods to really create their very own candles: experimenting with totally different scents, mixing fragrances, and breaking down scent profiles.
Once they shared what they have been doing with their family and friends, they realised that the connotations that their scents evoked weren’t restricted to the 2 of them, and that others usually shared that connection as effectively.
So in June 2021, they lastly launched Nitwick to promote scented candles, wax sculptures, and extra.
Having fun with the inventive journey
One good thing about engaged on ardour tasks with somebody you might be near means having enjoyable, however it additionally entails laborious work.
Actually, making a single scent will be troublesome. “Candle-making entails plenty of science, it’s a very exact course of the place we’re measuring temperature, efficiency and balancing a ratio of substances,” defined Sarah.
On high of this, the scents of mixed substances can differ from the scents of particular person substances, and Sarah and Cheyenne needed to check and tweak formulation for every candle, and generally even restart all the course of.
In fact, there are pleasing moments as effectively, like after they identify their creations collectively. The merchandise that Nitwick places out have distinctive names — their high vendor is a candle known as Fir Leaves Navidad, a pun on the Spanish Christmas greeting of ‘Feliz Navidad’.
Different names that they’ve provide you with embody ‘Seashores & Cream’, and ‘The Grape Gatsby’, a homonym of F. Scott Fitzgerald’s novel ‘The Nice Gatsby’
These unique and ingenious names aren’t any coincidence. Sarah and Cheyenne put loads of thought into these names, and it has grow to be their approach of placing the of entirety on their creations.
The true deciding issue is that we each should chortle. We all know not everybody will get the joke in every identify, however it’s just a bit easter egg we now have that offers us a chuckle every time.In fact, it helps with standing out from the gang. There are such a lot of candle corporations on the market and there’s at all times a profit in being totally different.
– Sarah Wee, co-founder of Nitwick
These elements have introduced outcomes for Nitwick. It managed to interrupt even in simply two months, and Sarah stories that gross sales have elevated by 400 per cent within the final quarter.
The longer term is vivid, and it smells good too
With such resounding success, Nitwick has already been approached by a number of companies to develop signature scents for them. Considered one of them is The Dealing Room, a bar and restaurant specialising in luxurious whiskeys and wines.
As well as, Nitwick additionally has an ongoing exhibition at Alter Native, a personal eating house by native chef Desmond Shen, positioned at McNair Highway.
Sarah and Cheyenne are additionally already laborious at work creating new scents. They’ve simply launched a brand new product, named Oud La La, in collaboration with native potter Ying Zi Ng, higher referred to as BerryPotter.
Provided that Christmas is simply across the nook, the duo can be planning to launch a particular candle assortment to be launched within the final quarter of this 12 months.
At present, Nitwick has solely listed their merchandise on their web site and one other e-commerce website Whyte Area. As such, it’s eager on exploring extra partnerships and alternatives with different companies.
“Growing fragrances is the most effective a part of Nitwick, and having the ability to work with totally different manufacturers and areas to try this could be nice. We would like to do extra with native artists,” expressed Sarah.
On the finish of the day, Nitwick’s founders are proof that one’s work doesn’t should imply trudging away at one thing you discover meaningless. It may well very effectively be one thing that you simply wholeheartedly take pleasure in, and nonetheless helps to pay the payments.
“We each have full-time jobs and operating Nitwick on the identical time can get overwhelming, however we don’t see the latter as work. It’s simply one thing we do as a result of we’re genuinely and invested on this.”
“Each problem is solely a puzzle we have to clear up to maneuver ahead,” concluded Sarah.
Featured Picture Credit score: Nitwick
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