V-Zug unveils neutral-toned showroom during Milan design week

Swiss house home equipment model V-Zug has opened its inaugural Milan showroom, combining delicate hues and pure supplies with high-tech home equipment, as captured on this video produced by Dezeen.

Referred to as V-Zug Studio Milan, the showroom was designed by Italian architect and inside designer Elisa Ossino to encapsulate a “poetic simplicity” by means of mixing objects crafted from pure supplies with home equipment that includes reflective surfaces.

V-Zug Studio Milan has opened its doorways throughout Milan design week

The studio showcases V-Zug’s house home equipment, similar to ovens, cooktops and steamers, that are contrasted by furnishings items created by Ossino in collaboration with artist Henry Timi.

Based on V-Zug’s international inside artwork director Gabriel Castelló Pinyon, the open-plan interiors are designed to evoke a “sense of hospitality” for its guests.

The area is characterised by a impartial color palette of sentimental hues, which create a refined distinction with the supplies included all through the area, similar to sculpted stone and mirrored surfaces.

The showroom is flooded with ample pure gentle emanating from giant glazings, whereas an off-white monolithic staircase with giant round openings cuts by means of the area.

Overlooking the Piazza San Marco, the studio marks the corporate’s flagship showroom positioned in Italy, following the current openings of its studios throughout Germany, Austria and Australia.

V-Zug Studio Milan is open to guests from Monday to Friday throughout this yr’s Milan design week.

Along with internet hosting a collection of talks all through the week, Ossino in collaboration with Timi additionally created a sculptural set up titled Time and Matter for V-Zug at Pinacoteca di Brera, which additional explores the connection between human experiences, design and expertise.

See our Milan design week 2024 information on Dezeen Occasions Information for details about the various different exhibitions, installations and talks going down all through the week.

Partnership content material

This video was produced by Dezeen for V-Zug as a part of a partnership. Discover out extra about Dezeen partnership content material right here.