[ad_1]
Promotion: Swiss furnishings model Vitra is increasing its European presence by a programme of showroom openings in renovated, distinctive historic buildings.
The model, which is understood for high-end workplace and residential furnishings by main designers, has launched into a programme of showroom enlargement and renovation so as to add to its world presence.
“All Vitra showrooms mirror an agile and versatile platform to showcase our workplace and residential ideas, together with each Vitra and Artek,” mentioned the model.
“We’re eager to current the collaboration and synergies with our companions in areas designed for communal work, actions and occasions.”
It has lately opened or renovated showrooms in Amsterdam, London, Madrid, Oslo and Stockholm.
Vitra’s newest showroom opened final month in Oslo. Set inside a Nineteen Thirties metallic manufacturing facility within the resurgent Skøyen district, the understated inside was designed to distinction the economic construction and set the bottom for the model’s curated furnishings collections.
The area accommodates workplaces for Vitra native employees and likewise capabilities as a spot for the model to host architects and designers.
Earlier this yr in Madrid’s bustling Salamanca district, Vitra opened a showroom inside a Twenties artwork nouveau constructing initially designed by Spanish architect Antonio Palacios as an influence provide facility for town’s metro system.
The area was renovated by Spanish studio Carlos Manzano Arquitectos to create a brilliant and open area that showcases lots of the constructing’s unique options.
Topped by a particular metal and glass roof, the area combines workplace area for Vitra’s Madrid employees together with a showroom area, Vitra Color & Materials Library and a Job Chair Lab.
“One in all our primary objectives was to peel off added parts to disclose the fantastic thing about the spacious inside,” mentioned Until Weber, inventive director interiors and scenography.
“We additionally tried to keep up as a lot as potential of the unique construction. For instance, we tore out a whole kitchen put in by the previous tenant to disclose splendidly preserved brick partitions.”
In Amsterdam, Vitra lately opened one other showroom on the dockside within the metropolis’s Houthavens district inside an outdated industrial munitions complicated.
Vitra’s Amsterdam dwelling was designed by London-based interiors studio SevilPeach, which was shortlisted for inside designer of the yr at Dezeen Awards 2019.
Described as “breathtaking” by Vitra chairman Rolf Fehlbaum, the pared-back area options a number of showrooms, a store, workplaces, canteen, a workshop and warehouse areas.
In London, Vitra lately opened a showroom in one other heritage constructing – the Grade II-listed Tramshed in Shoreditch.
Initially constructed as an influence station for the East London Tramway in 1905, the constructing was renovated to attract consideration to its unique options together with the central roof gentle.
Together with the showroom openings, Vitra additionally lately renovated its Stockholm showroom. The model additionally has European showrooms in Brussels, Copenhagen, Frankfurt, Prague and Paris in addition to outdoors Europe in Los Angeles, New York and Tokyo.
The audience for Vitra’s showrooms are B2B professionals, sellers, artists and designers. For its non-public shoppers, Vitra caters through its authorised supplier community and its personal on-line outlets.
Moreover, there’s the Vitra Campus in Weil Am Rhein in Germany, which accommodates the Herzog & de Meuron-designed VitraHaus flagship retailer.
“The VitraHaus is a novel constructing that we’ve got been engaged on for greater than a decade,” mentioned Nora Fehlbaum, CEO of Vitra.
“Throughout this time, we’ve got realized extra concerning the constructing and about interiors typically: what does the constructing need? What fits it? What are the recipes for a superb room? What’s lacking from our assortment to make an inside much more significant or interesting? The inside we’ve got now created displays our solutions to those questions and it’s an ongoing challenge.”
Vitra inventive director interiors and scenography Until Weber mentioned: “Along with the Vitra Campus, the Vitra model must also be tangible and visual at an area stage.”
“Relying on the situation and environment there’s a tailor-made idea, totally different color scheme, a unique product choice – however the Vitra DNA can all the time be skilled.”
Discover out extra about Vitra’s showrooms on its web site.
Partnership content material
This text was written by Dezeen for Vitra as a part of a partnership. Discover out extra about Dezeen partnership content material right here.
[ad_2]
Source link
