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British designer James Shaw has renovated a store for style model Camper on London’s Regent Road, which incorporates a large foot-shaped sculpture that features as a until and a bench for attempting on footwear.
Situated in a ground-level room inside a constructing on Regent Road in central London, the shop reopened final week.
Shaw redesigned the interiors to mirror the Mallorcan heritage of Spanish footwear firm Camper – a model recognized for its daring and vibrant creations.
The designer constructed a 3.5-metre-tall sculpture within the form of an outsized foot, which was lined in terracotta-hued wool and positioned on the store ground.
Seen from the road, the cartoon-like construction is multifunctional. It contains inner storage for merchandise and a small sales space that homes the until.
Buyers are additionally inspired to perch on the jumbo toes whereas attempting on footwear, making the foot a bench in addition to a show unit.
“The foot is the important thing function of our proposal. Considerably surreal and surprising but absolutely related to Camper’s sense of playfulness and whimsy,” stated Shaw.
“Mirrored within the absolutely mirrored wall, it seems as an enormous standing in the course of the shop.”
The designer, who works predominantly with recycled plastic, additionally created lumpy yellow shelving constructed from extruded slabs of the fabric, which – like the massive foot – is mirrored within the floor-to-ceiling mirror that makes up one of many partitions.
Shaw additionally mixed his trademark gloopy plastic with walnut wooden to create rounded stools, positioned beneath the yellow cabinets.
On the other aspect of the room, the designer added clean walnut show items mounted to the wall with twisted polished metallic fixtures – additionally custom-made by Shaw.
Behind the shop, customers can relaxation on geometric seating topped with textured mohair and clad in mirrored metallic. The recognisable crimson Camper emblem, positioned above the seating, was additionally reimagined with a Shaw-style, lumpy backdrop.
Shaw created the shop’s flooring utilizing orange resin to match the color of the massive foot in addition to the painted partitions and ceiling, that are all completed in comparable hues.
The combination of supplies is “a nod to mid-century modernism with a warped twist,” based on Camper.
“Mediterranean roots are current within the color scheme, the place heat earthy tones meet shades of yellow and blue,” added the model.
Elsewhere, designer Jorge Penadés dressed a Málaga Camper store with supplies chosen to match the model’s warehouse whereas architect Kengo Kuma created scalloped shelving out of concave ceramic tiles for a Barcelona department.
Shaw showcased items of his extruded recycled plastic furnishings on the 2022 version of London Design Competition in an set up he created along with his associate, Lou Stoppard, that playfully explored tensions between {couples} who transfer in collectively.
The images is courtesy of Camper.
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