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Homegrown media firm The Good Native (TSL) Media Group introduced its acquisition of influencer advertising company X10 Media right this moment (March 8).
By way of the acquisition, X10 Media’s community of three,000 influencers will probably be built-in into TSL Media Group’s neighborhood of creators, enhancing the Group’s attain past its present manufacturers.
This transfer marks a major milestone for the Group in additional solidifying its place as an end-to-end media and artistic companies supplier within the regional media panorama.
“X10 Media has a formidable monitor file that augments our present information options and media manufacturers,” says Bryan Choo, CEO of TSL Media Group. “I’m excited to supply our purchasers the power to faucet into X10 to reinforce their campaigns holistically.”
Gaining “deep strategic and tech capabilities” within the realm of influencer advertising
X10 Media was established since 2016 earlier than Influencer Advertising grew to become a part of the mainstay. With a presence in Singapore, Malaysia and Indonesia, the company has served over 1,000 manufacturers together with Pepsi, Singtel, Capitaland, LVMH, Warner Music, Owndays, and Casetify, amongst others.
With sentiments from the market pointing to sustained progress in influencer advertising companies, Thomas Teo, Chief of Employees of TSL Media Group and transaction chief, provides that X10 Media presents itself as “one of many final important unbiased pure-play influencer advertising companies within the SEA market, and one which has synergies each commercially and in shared values with TSL Media Group”.
By integrating X10 Media into its portfolio, TSL Media Group “instantly beneficial properties deep strategic and expertise capabilities within the realm of influencer advertising”.
This acquisition is consistent with different strategic strikes TSL Media Group has made just lately to bolster its capabilities, together with its acquisition of Malaysia-based software program firm StackIdeas and slew of senior administration hires.
Featured Picture Credit score: The Good Native
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