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Inside design studio Hollie Bowden Interiors has created superb jeweller Rachel Boston’s flagship retailer and showroom in London.
Situated in Shoreditch’s Redchurch Avenue, the shop is cut up into 4 principal areas – the retail area, personal appointment space, workshop and workplace area for the jeweller’s workforce of 12.
The shop goals to mix a impartial materials palette of glass and metal with sycamore wooden veneer and velvet mohair upholstery.
“Jewelry shops could be learn as fairly uninviting and unique,” Hollie Bowden Interiors founder Bowden advised Dezeen. “I wished to create the alternative expertise to that, one thing that felt open and un-intimidating, but particular and elevated.”
Inserting the jewelry centre stage was a key goal for Rachel Boston when briefing Bowden’s workforce.
“Although our items are placing, they’re finally small objects by nature, so I did not need an enormous quantity of fussy furnishings or daring colors to detract from the expertise of consumers viewing our items,” Rachel Boston advised Dezeen.
In response to the transient, Hollie Bowden created a compact 19-square-metre entrance retail area “impressed by the idea of a jewelry field that attracts your consideration into the small, intricate objects inside”.
Sycamore veneer wall-cladding, limestone flooring and lining the show instances with ivory silk mix to create the jewellery-box impact, “emphasising this sense of being cocooned within the area” Bowden advised Dezeen.
“I wished to deal with supplies which have a quiet magnificence about them, that it’s a must to stand up shut to actually recognize,” she continued.
This strategy of refinement has been a trademark of Bowden’s fashion since establishing her London-based studio in 2013.
“Not over-designing initiatives with too many supplies is essential – to present objects the area to sing,” she defined. “I am all the time attempting to scale back and simplify.”
Jewelry is displayed in floating window vitrines and a cantilever show desk, designed in collaboration with London-based artist and designer, EJR Barnes.
Made out of mirror polished metal, these bespoke shows introduce a “vertiginous second that makes the area really feel distinctive,” in accordance with Bowden.
For these cupboards, Bowden and Barnes drew on the utilitarian design language of archives which “show, shield, and organise what they comprise in fairly a impartial approach”.
Moderately than utilizing huge decorative gestures extra frequent in jewelry retail, Bowden says this method “represents a singular and authentic approach of presenting jewelry”.
“The concept of ‘delicate luxurious’ looks like a fantastic counterpoint to retail design in the mean time that may really feel such as you’re in a on line casino,” she added.
The frames of the instances are easy and uninterrupted, maximising the show of the jewelry and inspiring friends to roam freely round any space.
A Mario Bellini Cab Chair in a deep wine pink, positioned on the entrance of the shop, works alongside the traces of the unexpected-red-theory inside pattern, featured in our current lookbook.
Via a stainless steel-lined open doorway, the rear area is curtained off for personal appointments. This bigger 42-square-metre showroom within the again has a extra relaxed and intimate really feel that mirrors the art-deco fashion of Boston’s jewelry.
Upon getting into the rear area, a brown short-pile carpet and bespoke couch upholstered in Claremont mohair indicators the transition from the storefront.
“We wished to create two distinct areas, unbiased of one another but with a delicate hyperlink that displays Rachel’s jewelry,” Bowden mentioned.
“Whereas the areas distinction, the continuations of metal and limestone enable for a placing continuity all through.”
Different initiatives by Hollie Bowden Interiors featured on Dezeen embrace a pared-back jewelry showroom and a London workplace area impressed by the sultry lighting of gents’s golf equipment.
The images is by Richard Spherical-Turner.
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