Samsøe Samsøe opens Paris pop-up gallery filled with clothing artworks

Danish trend model Samsøe Samsøe has launched a pop-up gallery for Paris Style Week that options an all-white inside adorned with paintings and furnishings constituted of the model’s T-shirts.

The exhibition area was designed to have a pared-down really feel in a nod to the model’s Primary assortment, which is launching in the course of the trend week within the French capital.

Samsøe Samsøe’s in-house design crew created the gallery along with set designer Fatima Fransson to be a “clean canvas” and produce the model’s imaginative and prescient of “Scandinavian simplicity” to life.

“The general design is impressed by the best way during which our Primary assortment is structured,” Samsøe Samsøe artwork director Jelena Fijan instructed Dezeen.

“We took the timeless, long-lasting strategy of the product to be central on the area, which supplies it a up to date artwork gallery really feel,” she added.

“[We wanted] to create a welcoming however summary feeling for the customer.”

The ensuing area, positioned in Paris’s Le Marais neighbourhood, has a stark all-white inside punctuated by a central counter partly constituted of the model’s garments.

“By making a high-block bar, the set up features each as an artwork piece and as a neighborhood desk for individuals to attach and speak,” Fijan stated.

“As that is the central piece within the area, we left some room for the mind to work, and we wished to create a minimalist and long-lasting really feel,” she added.

The block was constituted of plywood and epoxy resin, which was then lined in reclaimed T-shirts worn by the Samsøe Samsøe crew.

The area additionally options artworks constituted of cashmere knits that had been positioned in plywood types layered with a concrete-mixed plaster.

After Paris Style Week ends, the set shall be moved to the model’s headquarters in Copenhagen.

Different trend shops with a minimalist inside embrace Swedish model Toteme’s flagship London retailer, designed by Halleroed, and Balenciaga’s concrete Berlin retailer, which references the town’s modernist structure.

The images is courtesy of Samsøe Samsøe.

The Samsøe Samsøe gallery is positioned on 16 Rue Caffarelli, 75003 Paris, and shall be open 28 February to three March. See Dezeen Occasions Information for an up-to-date listing of structure and design occasions going down around the globe.