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Stockholm studio Halleroed has designed style model Toteme’s flagship retailer in London, which encompasses a sculpture by artist Carl Milles and a metal couch by designer Marc Newson.
Halleroed designed the shop, positioned on Mount Avenue within the upmarket Mayfair space, along with Toteme founders Elin Kling and Karl Lindman. The duo wished its third flagship to function nods to the model’s heritage.
“We like the concept of retaining sure components that we discover in our Swedish heritage,” Lindman advised Dezeen on the retailer’s launch occasion.
“It may be by utilizing sure classic items, or like in [the brand’s Mercer Street store] in New York, we had a collaboration with Svenskt Tenn,” he added. “It is about lifting this notion of Scandinavian design or Swedish design.”
Halleroed drew on the house itself when designing the inside, focussing on how the sunshine falls.
“We have been impressed by the house itself with stunning unique home windows letting the daylight in,” Halleored co-founder Ruxandra Halleroed advised Dezeen.
“The higher a part of the home windows was partly hidden, which was a disgrace, so we redesigned the ceiling with a half vault in the direction of the entrance to indicate the total top of the home windows.”
The design additionally references the work of Italian architect Carlo Scarpa in addition to the Swedish Grace motion.
“We have been additionally impressed by the Swedish Grace interval – round 1920-30s – that has a chic and pure design, one thing we predict works nicely for Toteme as a model,” Halleroed co-founder Christian Halleroed advised Dezeen.
“Additionally the work of Carlo Scarpa we discover fascinating, extra as a mindset on how one can work with particulars and textures to create a refined magnificence and luxurious.”
Kling and Lindman wished to maintain the texture of “very posh” Mount Avenue the place the shop is positioned, whereas additionally underlining the house’s minimalist really feel.
To take action, loads of effort was put into the color palette and completely different textured supplies used for the flagship retailer.
“We labored with an off-white palette in several tones and completely different textures,” Ruxandra Halleroed mentioned.
“The textures are as necessary as color and supplies. For partitions, now we have a shiny, off-white stucco, ceiling in similar color however matte. The ground is in a beige, honed limestone with a so-called Opus sample.”
In the midst of the Toteme store, Halleroed created a stone-clad dice that holds cabinets, vitrines and niches full of artworks.
“The quantity within the center is clad with the identical limestone, however in three completely different textures: honed, bush hammered and spiked texture, mixed with oxidised darkish brass,” Christian Halleroed mentioned.
The shop additionally encompasses a sq. black quantity within the again constructed from high-gloss stucco and darkish brass.
To distinction the minimalist inside, the shop is embellished with a number of artworks, together with a sculpture by Milles and Newson’s intricately woven metal Random Pak Twin couch, which Lindman discovered on-line.
“He is a slave to public sale homes,” Kling advised Dezeen.
“So he discovered it and despatched it to me and I liked it, and we even have a Marc Newsom piece in each retailer,” she added. “So we thought, ‘this one’s for the Mount Avenue retailer’. At the moment we solely had the signed contract, nothing else.”
The 2 founders and Halleroed selected the gypsum Milles sculpture for the Toteme retailer collectively, with Halleroed designing a customized area of interest to put it in that’s constructed from black high-gloss stucco to distinction the pale paintings.
Halleroed additionally added classic Swedish Grace furnishings to the shop, together with armchairs and a espresso desk by furnishings designer Otto Schulz, a daybed and a mirror in pewter made for the Stockholm Exhibition 1930.
The studio has designed plenty of different retailer interiors, together with a Paris boutique for French model L/Uniform and an Pimples Studios retailer in Chengdu that aimed to mix the futuristic and primitive.
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