[ad_1]
You’ve heard of cafés with attention-grabbing ideas. You’ve probably additionally seen some fairly distinctive speakeasies or cocktail bars pop up over time.
However have you ever encountered a mixture of each?
LeJiu is a brand new “café” in Petaling Jaya the place “cocktails turn out to be your informal”. Briefly, as an alternative of your regular coffees and teas, this spot serves them spiked, in addition to different alcoholic concoctions.
Based on its Instagram, the model is by Le Wine Group, which runs Le Wine, a gifting enterprise centred round wines.
However earlier than the times of promoting wine present containers, the staff was a advertising and marketing company. Edison, Zenn, Jia Jia, and Max labored with shoppers throughout various industries corresponding to F&B, retail, property, manufacturing, and extra.
“The surprising flip in direction of wines unfolded in the course of the quietude of the MCO,” the staff shared with Vulcan Submit.
Round this time, a co-partner launched a novel idea—personalised wines carrying heartfelt messages.
Seeing the potential on this concept, Le Wine was fashioned in 2021.
To take the enterprise a step additional, the staff considered making a bodily offline retailer to showcase their customised merchandise to prospects.
As they delved into this concept, in addition they recognized a major hole within the beverage trade, which was dominated by drinks like bubble tea and low, with few choices for a lot else.
Greedy onto the idea of “cocktails on the go”, LeJiu was created.
A contemporary take for the Malaysian crowd
Impressed by the extra informal method to consuming discovered overseas, LeJiu’s opening hours could be shocking to some—8AM to 7PM.
With this, the staff straight challenges the stereotype that consuming is one thing reserved for the nighttime.
“LeJiu will not be about getting folks drunk; it’s extra about creating an area to unwind and revel in a drink to get just a little tipsy,” they reasoned. “Impressed by the extra laid-back consuming tradition noticed in Western international locations, the place an informal morning wine is embraced, we sought to deliver an identical vibe to our model.”
The café is located in an office-heavy space as effectively, so it made sense to not open until late, at the least for now. As they proceed to achieve recognition, they could think about extending their hours.
On high of that, the staff observed these sorts of ideas are an enormous hit in locations like China, the place Luckin and Moutai created a buzz with espresso and alcohol mixes.
“Even earlier than this collaboration, we sensed a shift taking place within the drinks scene due to the saturation of tea and low,” the staff identified.
Nonetheless, as pioneers within the scene in Malaysia, it looks as if there’s a number of danger in venturing into this enterprise.
To that, they shared, “We imagine in taking daring steps, in doing issues others may hesitate to strive. In spite of everything, it’s the joys of exploring the uncharted that makes the journey actually thrilling. Why not enterprise into the unknown and see the place our braveness takes us?”
Decide your poison
For those who’re not into the idea of day consuming however assume LeJiu’s drinks and ideas are intriguing, you’ll be blissful to know that the menu is not only about alcoholic drinks.
Whereas there are coffees and lattes with a particular contact of alcohol, LeJiu additionally affords common espresso, chocolate, and different drinks you’d discover in a café.
To create the cocktails on their menu, LeJiu partnered with skilled mixologists.
Eager to craft a menu that’ll attraction to the lots, they really requested the mixologists to skip the heavy-duty cocktails and concentrate on creating drinks which can be straightforward to get pleasure from, refreshing, and simply sufficient to get you just a little tipsy.
“We wish to break the stereotype that alcoholic drinks are all the time too robust,” they mentioned.
With that, they shared that many purchasers who don’t usually drink alcohol find yourself having fun with their creations.
Drinks apart, LeJiu additionally affords a number of mild meals objects. At the moment, a key meals merchandise they’re specializing in is freshly baked bagels, that are outsourced from a “trusted pastry supply”.
Nonetheless, the fillings are crafted in-house by the LeJiu staff to make sure that the flavours complement the drinks completely.
LeJiu’s drinks begin at RM7.90 (particularly, the espresso drinks), and may go up for RM22.90 for his or her combined concoctions.
A brand new tackle drinks
Though it looks as if LeJiu is cautious to not serve heavy-hitting drinks that can get patrons drunk, the very fact of the matter is that the drinks nonetheless have alcoholic content material.
Particularly given the timing the shop is open, we had been involved that the shop may give rise to behavior corresponding to consuming and driving.
That concern is one thing that LeJiu recognises. They defined that since they’re centred round workplace buildings, although, there’s much less danger of that as prospects can simply drop by within the afternoon and stroll again to their workplaces.
“No want to cover your drink in a pitcher anymore,” they shared. “It’s about giving folks the choice to get pleasure from a high quality drink with out the chance of getting drunk at work.”
Nonetheless being very new to the scene, reception for LeJiu is a bit sluggish for now. Nonetheless, the suggestions they’ve acquired about their concepts and drinks has been actually optimistic, the staff shared.
“In lower than a month since we opened, some prospects have been coming again two or thrice a day, which is fairly superior,” they mentioned.
With the model providing a model new idea, a sluggish begin could be given. That mentioned, the staff thinks that the grab-and-go idea for alcoholic drinks is one thing that’ll achieve much more reputation sooner or later.
“Given the pricing of espresso and bubble tea, individuals are on the lookout for higher and extra various drink choices,” they shared.
If that’s actually the case, LeJiu being the primary mover in such a market will likely be a bonus. However recognising that being first doesn’t assure all the eye, the staff goals to constantly craft distinctive alcoholic drinks.
For now, their focus is on guaranteeing easy operational circulation and optimising staff roles, whereas additionally introducing a wider vary of drink varieties.
Within the greater image, enlargement into different areas can be within the plans.
Whereas LeJiu stemmed from the will to be an extension of Le Wine, we see the potential of it rising into one thing greater. Might grab-and-go cocktails be the subsequent large pattern?
- Be taught extra about LeJiu right here.
- Learn different articles we’ve written about F&B companies right here.
Featured Picture Credit score: LeJiu
[ad_2]
Source link
