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Native studio REV Structure has accomplished an inside renovation of the Maison de Beauté in Paris, France, for L’Oréal Luxe skincare model Carita.
Surrounded by different luxurious manufacturers alongside the Rue du Faubourg Saint-Honoré, the studio aimed for the area, which homes a hair salon and skincare remedy rooms in addition to a restaurant and eye studio, to be an embodiment of the model’s identification.
“Our purpose was to transform a industrial area right into a cultural area,” REV Structure mentioned. “We needed the Maison Carita to face out as a brand new must-go-to vacation spot in Paris, with all of the legend that goes with it to replicate what these fashionable, timeless ladies had been like.”
Design efforts targeted on the two,000-square-metre constructing’s former courtyard, which was restored to its authentic proportions by eradicating current additions and elevating the peak of the glass roof.
“To transcend this heritage, it was essential to establish the logic of the area,” the studio defined. “The structure turns into the singular expertise that results in the invention of the model’s tradition.”
Pure gentle is filtered via what the studio describes as a sequence of “translucent clouds” – round glass panels that overhang the size of the restored atrium.
To attract guests in from the road, REV Structure launched a sequence of staggered arches alongside a portico main from the Rue du Faubourg Saint-Honoré.
“[The arches create] a subtly accelerated perspective that step by step reveals the imaginative and prescient of the atrium, the epicentre of the brand new Maison de Beauté,” the studio mentioned.
Public areas and personal rooms are alternated all through the structure, and are related via the central atrium by a raised path community.
“The totally different areas of the Maison de Beauté are linked to the atrium by aerial paths, a novel architectural promenade [experienced] as a promise or memento of the go to,” the studio mentioned.
Supplies had been chosen to reference the white-and-black colors of Carita’s most iconic merchandise, in addition to to evoke their fluid textures and its model identification.
“We’ve got cultivated a way of pure materiality [and] tactile surfaces the place appeal, up to date purity and duty come collectively; the sensuality of gypsum, white and black marble warmed by touches of pink onyx and chromed steel,” the studio mentioned.
“Delicate, pure, accountable [materials] made extra lovely by the passage of time.”
The studio was additional knowledgeable by the Carita model brand and the way it could possibly be fused with the types of the renovated rooms and remedy areas.
“It’s the traces and the femininity of this easy and poetic monogram that now we have chosen to outline the general expression of the brand new structure,” REV Structure mentioned.
REV is a Paris-based structure and design studio based by Cristiano Benzoni and Sophie Thuillier. The mission has been shortlisted within the well being and wellbeing (inside) class of Dezeen Awards 2023.
Different current magnificence and well-being tasks embrace a magnificence retailer which takes its cues from underground factories in China and a spa embedded within the Mexican jungle by Soler Orozco Arquitectos and Javier Sánchez.
The pictures is by Benoit Linero.
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