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Inside designer Linda Bergroth has added vibrant beams to the Amsterdam idea retailer for plastic-free paint model Cowl Story, which was designed to streamline the redecorating course of for customers.
The “paint studio” is the second iteration of Cowl Story retailers designed by Bergroth, who additionally created the interiors for the Finnish model’s flagship Helsinki retailer.
Shortlisted within the small retail interiors class of this 12 months’s Dezeen Awards, the paint store options outsized vibrant beams. These had been knowledgeable by cranes within the port metropolis, in addition to the ornamental vignettes that high lots of Amsterdam buildings’ facades, in response to the model.
“The design playfully explores using color, incorporating three-dimensionality by means of roof bars and contemplating how mild interacts with color to affect notion,” mentioned Cowl Story.
Following an identical format to the Helsinki outlet, the Amsterdam store additionally serves as a showroom, workplace and occasions house, regardless of its small measurement.
A big color chart constructed from hand-painted swatches in 47 completely different shades, designed to make selecting colors simpler for purchasers, was hooked up to the wall.
Chunky painted plinths had been positioned within the store window, in addition to smaller vibrant blocks on a central silvery desk, to stress the alternative ways wherein mild and shadow reply to varied paint choices.
Cowl Story defined that Bergroth selected to focus on the previous constructing’s “distinctive traits”, reasonably than introduce new furnishings, together with its sloping partitions and the steel helps that adorn its structural pillars.
“Regardless of the numerous affect that wall color holds in shaping the ambiance of a room and influencing inside design, paint is commonly perceived merely as a renovation accent,” mentioned the model.
“Cowl Story’s mission is to place paint as a design product, which is why the Amsterdam paint studio is strategically situated on a bustling procuring avenue alongside different idea shops the place inside design merchandise are bought,” it added.
“Each side is thoughtfully crafted to advertise a sustainable and user-centric expertise.”
Based in 2020 by Anssi Jokinen and Tommi Saarnio, the model produces 100 per cent plastic-free paint, which can also be odourless.
Finnish designer Bergroth has accomplished a lot of colour-infused tasks together with Durat’s Helsinki showroom and a blue pop-up restaurant in New York constructed from recycled meals packaging.
The images is by Paavo Lehtonen.
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