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On November 9, 2023, Golden Display screen Cinemas (GSC) formally launched its new boutique cinema known as Velvet at Retail Park 163, Mont Kiara.
Created in partnership with Alliance Financial institution, Velvet reimagines retro cinematic experiences, full with vibrant F&B and life-style choices.
Drawing inspiration from the 60s, the decor in Velvet is an eclectic mixture of retro and fashionable designs. The house is stuffed with plush inexperienced and orange cushions, and its partitions adorned with pictures of Hollywood celebrities.
In addition to that, Velvet options an in-house bar serving each alcoholic and non-alcoholic movie-inspired drinks. As for meals, clients can anticipate this boutique house to be like a restaurant, the place you may order gentle bites and dine at tables.
In response to a spokesperson for GSC, a number of the treats you could anticipate are Loaded Chili Wedges, Fried Rooster Wings, Charbroiled Rooster Tikka, Cajun Rooster Quesadilla, English Trifle, and Inexperienced Tea Panna Cotta.
There’s additionally a karaoke machine, the place Velvet’s patrons can belt their hearts out to musical tunes from the previous and current.
Via this, GSC’s CEO, Ms Koh Mei Lee instructed Vulcan Publish that the model hopes to create an intimate social house for movie-goers and residents dwelling across the Mont Kiara neighbourhood.
“My aspiration is that folks from the neighborhood will come right here usually. It’s type of like a cinema the place all people would know your title since you’re an everyday,” she expressed.
“We needed to actually carry again the magic of cinema from the yesteryears, however reimagined for at the moment’s viewers. It’s a spot the place you not solely come to the cinema to observe motion pictures, but additionally a spot [that] you come to relax and chill out.”
With a complete of 163 seats over three film halls, Velvet will showcase a devoted line-up of Hollywood blockbusters. However what’s extra distinctive to this boutique cinema is its plans to showcase arthouse movies, cult traditional gems, international movies, and award-winning Oscar motion pictures that aren’t mass-marketed.
As Mont Kiara is understood to boast a wealthy worldwide and expat neighborhood, Ms. Koh believes that such distinctive choices will probably be loved right here. “It’s a really area of interest market however there’s a marketplace for this and that is the place for that,” Ms. Koh expressed.
A brand new house for movie-goers
In partnership with Alliance, bankcard holders will be capable to take pleasure in unique advantages at Velvet, together with a 50% off deal for Velvet tickets from December 1, 2023 till February 28, 2024.
Based mostly on the press launch, you’ll even be handled to a free Velvet film ticket opening an Alliance Financial institution SavePlus account or bank card via the allianceonline Cellular app.
“At Alliance Financial institution, we perceive that banking is extra than simply merchandise, transactions and cash issues, it’s about serving individuals’s wants and targets. Via this collaboration, we goal to reward our valued cardholders an array of unique advantages and privileges,” Mr. Kellee Kam, Group CEO of Alliance Financial institution, said within the press launch.
“Along with our like-minded companion, GSC, we are going to create a future the place our clients’ leisure experiences are seamless, pleasing, and stuffed with pleasant surprises.”
Upon its grand opening, Velvet will host a gap promotion for purchasers to take pleasure in, with differing charges for weekdays and weekends:
- RM140 for a pair of tickets (RM70 per pax) on Monday to Thursday
- RM180 for a pair of tickets (RM90 per pax) on Friday to Sunday
As soon as the promotion ends, the usual ticket costs will probably be at RM200 for a pair of tickets (RM100 per pax). Every ticket consists of complimentary snacks and meals.
Do be aware that Velvet’s film halls solely present plush twin seats. As such, a lot of the seats are offered in pairs, making it particularly appropriate for {couples} or buddies who wish to cosy up. Nevertheless, based on the discharge, there will probably be a restricted variety of single seats accessible in case you’re within the temper to deal with your self.
This new boutique cinema by GSC will probably be open to the general public beginning the top of November (or early December) this 12 months.
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Featured Picture Credit score: Vulcan Publish
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