[ad_1]
[This is a sponsored article with Winner Foods Consolidated.]
It was the early Nineteen Eighties, and Madam Loh Ah Heng was a housewife with an entrepreneurial drive. She wished to earn a facet earnings to present her youngsters a greater life and future.
Whereas fast-food fried hen manufacturers had been round on the time, she observed that fried hen within the hawker scene was nearly non-existent.
The prospects to start out one had been promising, as fried hen was easy to make, and he or she may open a hawker stall despite the fact that she had restricted capital.
So, she arrange a stall at a kopitiam in Kampung Simee, Ipoh.
Quick ahead 36 years later, the model, Winner’s Fried Rooster (WFC), remains to be sustainable and operates as a model licensing mannequin.
Now run by Marcus Liew, he’s the second-generation Managing Director who’s been concerned within the enterprise for greater than 15 years. The model presently has over 50 energetic licensees.
From a facet hustle to licensor
“It was very powerful for her at first as she would begin early within the day to chop and clear no less than 20 to 30 contemporary uncooked chickens despatched to her home,” Marcus recounted, including that his mum would do all that by herself, on high of home chores.
Luckily, the grind paid off as gross sales had been brisk. Over a brief interval, her fried hen stall constructed a reputation for itself.
Many purchasers had been complimenting the fried hen’s distinct style, even evaluating Madam Loh’s WFC to the likes of KFC’s or A&W’s, Marcus shared.
His mum would additionally obtain inquiries from clients on how they might begin a hawker enterprise themselves.
So, on July 8, 1987, Winner’s Fried Rooster Sdn Bhd (now often known as Winner Meals Consolidated Sdn Bhd) was included to develop the enterprise.
Reducing the barrier to entry
The enterprise developed in two areas: as a producer to provide the fried hen flour, and as a licensor of WFC hawker stalls.
Primarily concentrating on potential hawker operators, the concept was to make it much less intimidating for micro-entrepreneurs to start out a enterprise, as WFC’s licensing price is about at RM300.
“Everybody can begin a fried hen enterprise simply with a recognized model,” Marcus said. In any case, WFC is constructed on three pillars—being inexpensive, easy, and versatile.
WFC’s mannequin achieves simplicity by offering licensees with a frying information and fried hen flour, whereas its flexibility lies in permitting licensees to customize the methods they promote their merchandise.
“For instance, licensees can use totally different strategies of frying the hen (utilizing their very own marinade, double coating, egg coating, and so forth.), they’ll supply their very own uncooked provides, promote different meals gadgets, and set their very own promoting costs,” Marcus elaborated.
There are not any KPIs set for licensees both.
All WFC needs is for licensees to make a dwelling from this enterprise, they usually can proceed to take action for so long as they please.
Marcus shared that some profitable licensees have been working their companies for greater than 20 years now, with a lot of them making between RM8,000 to RM15,000 in income per 30 days.
“A few of them have second generations taking on, and their operations are doing even higher,” he mentioned.
A profitable idea
However why is Winner Meals so keen about empowering micro-entrepreneurs?
“It’s as a result of the founders began as hawkers themselves with very tight capital they usually know the way powerful it was working a hawker enterprise. So, if WFC’s hawker licensing idea could be a platform that may assist hawker operators earn a dwelling, then it’s definitely value it,” Marcus informed Vulcan Put up.
So far, WFC has about 50 stalls scattered round most Malaysian states, with two of them working as meals vehicles.
The model is now wanting into world enlargement offers, they usually’ve already opened a WFC stall in Singapore.
They’ve additionally collaborated with an Asian eatery in Perth, Australia, and intend to make extra comparable offers to construct WFC’s presence abroad.
Moreover, the model’s fried hen flour (Unique and Sizzling & Spicy recipe) is presently bought on-line on Shopee, Lazada, and Halal Meals Grasp, so that buyers can fry up their very own WFC dishes at residence. The merchandise shall be made obtainable in a significant retailer quickly.
Over the previous few many years WFC has been operational, the model has gained a few enterprise awards over time, together with the Sin Chew Enterprise Excellence Awards 2020 within the Enterprise Sustainability Excellence Class, in addition to the SME Affiliation of Malaysia Platinum Enterprise Awards 2022 within the Product Excellence Class.
WFC has additionally been awarded a four-star score for the SME Competitiveness Score for Enhancement (SCORE) programme by SME Company Malaysia in 2023.
Regardless of the saturated marketplace for fried hen choices in Malaysia and even world wide, WFC appears to have discovered its area of interest in supporting and build up micro-entrepreneurs.
- Study extra about Winner Meals Consolidated right here.
- Examine different Malaysian F&B manufacturers right here.
Featured Picture Credit score: Picture Credit score: Winner Meals Consolidated
[ad_2]
Source link
