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Parisian vogue model Coperni has collaborated with Swiss furnishings firm USM Haller to create its first-ever boutique, a shop-in-shop at French division retailer Printemps Haussmann.
The shop-in-shop, put in at Printemps Haussmann in Paris, marks Coperni’s first-ever bodily retail location and will likely be replicated at London’s Selfridges retailer and China’s Obligation Free Mall in Hainan Island.
Described by Coperni’s co-founder as “techno-chic”, the inside is outlined by its cubic, space-age-style look that was achieved by reinterpreting USM Haller’s cubic storage programs as tables, partitions and show areas.
The ground of the retail house was lined in Versailles parquet flooring, with every of the wood flooring panels separated by USM Haller’s silver tubing. This usually strains the corners and edges of its storage programs and furnishings.
The Versailles parquet flooring was chosen for its artisanal and timeless spirit that attracts on Parisian craftsmanship, which Coperni stated pays homage to its ethos as a model.
The usage of USM Haller’s silver tubing inside the Versailles parquet flooring system marks the primary time that USM has tailored and reinterpreted its modular programs right into a wood materials.
USM Hallers modular programs additionally kind arch-shaped show items alongside the perimeter of the shop-in-shop, which had been fitted with rails permitting Coperni’s ready-to-wear assortment to be displayed.
A show desk constructed from bigger cubic modules was positioned on the centre of the house, whereas a wall behind was branded with the Coperni brand.
In 2022, Coperni’s Spring Summer season 2023 present throughout Paris Trend Week went viral for reside spraying a costume onto the physique of supermodel Bella Hadid utilizing Fabrican’s sprayable liquid fibre.
AMO not too long ago created a terracruda-clad shop-in-shop for Parisian vogue model Jacquemus in Selfridges, London, that was designed to have a “Provence environment.”
The pictures is courtesy of Coperni.
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