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Daniel Czyszczoń has been awarded second place within the Future Luxurious Retail Design Competitors along with his proposal for reconfigurable, autonomous vehicles that journey to the shopper as an alternative of them having to go to a showroom.
Czyszczoń means that the development of autonomous-vehicle expertise will rework current retail fashions that means clients will not be required to go to a showroom. As an alternative, autos will autonomously drive themselves to the situation of the shopper.
Referred to as BExperience, the proposal goals to introduce specifically designed take a look at autos that digitally show numerous supplies and finishes, enabling a myriad of configurations that clients can take a look at with out having to supply bodily supplies.
The autos being autonomous signifies that clients can concurrently take a look at drive the automotive whereas travelling to totally different areas.
The proposal introduces the idea of the Bentley Mirror, a type of digital billboard that will use augmented-reality expertise to point out bespoke visuals which can be distinctive to each potential buyer with a purpose to pique their curiosity and draw them into the gross sales funnel.
The Future Luxurious Retail Design Competitors judging panel consisted of visualisation artist Charlotte Taylor, Halleroed co-founder Ruxandra Halleröd and Parisian idea retailer Colette co-founder Sarah Andelman.
They had been joined by Chris Cooke, head of design collaborations at Bentley Motors, and Dezeen editorial director Max Fraser. The judging panel chosen BExperience as second place within the competitors.
“BExperience is a very fascinating tackle the retail expertise,” the judges stated. “It is taking the retail surroundings utterly out of its conventional type and transferring it out into the actual world utilizing expertise that’s at present being developed and will change into possible within the not-too-distant future.”
“We actually favored the eye to element, the facet of storytelling and the totally different steps of the journey, that are communicated in a novel and refreshing manner.”
Learn extra concerning the proposal beneath:
BExperience by Daniel Czyszczoń
Kraków, Poland
Second place
“BExperience is an idea for the expertise of promoting autonomous autos within the close to future.
“What makes the basic distinction? On this case, it’s not the person who’s required to go to the showroom to expertise the product, however the automotive can drive itself to any location the person chooses. This method adjustments the best way we take a look at how we promote a product.
“The mission introduces the idea of the Bentley Mirror, a mirror exhibiting the wishes of customers. Utilizing AR/VR expertise and good goggles, solely selective customers will see the merchandise provided by the model within the mirror.
“Resulting from autonomous car expertise, it’s the automotive that seems within the person’s life, not the opposite manner round.
“A take a look at drive can subsequently be built-in into the person’s day-to-day schedule, not solely offering a take a look at trip however getting the person from A to B when she or he actually wants it.
“Testing on this idea makes use of Bentley Demo Vehicles – specifically designed autos that don’t use bodily supplies however somewhat an phantasm and digital expertise – to supply a most variety of configurations that the person can take a look at with out having to supply these supplies within the bodily world.
“Based on this idea, the person buys entry, not an object. A key facet of “luxurious of the longer term” shall be flexibility, the power to decide on and alter selections in line with our wants, proper right here and proper now.”
Future Luxurious Retail Design Competitors
The Future Luxurious Retail Design Competitors is a worldwide contest that challenged architects and designers to outline the way forward for luxurious retail.
By means of the competitors, Dezeen and Bentley sought to discover the momentous adjustments at present happening within the luxurious trade and search to find forward-thinking concepts for each digital and bodily luxurious retail experiences of the longer term, out and in of the automotive world.
The competition acquired entries from over 145 contestants from greater than 33 international locations all over the world.
The panel shortlisted 15 proposals, which had been printed on Dezeen. We’re unveiling one finalist a day from 29 August, culminating within the winner being introduced on 1 September.
The winner will obtain a prime prize of £15,000, whereas the runner-up will obtain £10,000 and the third-placed entrant will obtain £5,000.
Discover out extra concerning the Future Luxurious Retail Design Competitors ›
Partnership content material
The Future Luxurious Retail Design Competitors is a partnership between Dezeen and Bentley. Discover out extra about Dezeen partnership content material right here.
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