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Danish furnishings model &Custom has opened the doorways to a four-storey showroom in Copenhagen, that includes an entire residence and rooms designed by Jaime Hayon and Area Copenhagen.
Unveiled throughout 3 Days of Design in an exhibition titled Below One Roof, &Custom’s design group has remodeled the inside of a century-old townhouse on the historic Kronprinsessegade.
The highest flooring has develop into The Residence, a whole residence inside that’s described by Els Van Hoorebeeck, inventive and model director for &Custom, as “the cherry on the cake”.
Regardless of being fully kitted out within the model’s merchandise, it was designed to have the texture of a lived-in house fairly than a showroom.
“Once you enter, you are feeling this steadiness between colors and neutrals, between wooden tones and glass or steel, and between traditional and up to date designs,” Van Hoorebeeck informed Dezeen.
“There’s plenty of product in there, however you do not discover it,” she mentioned.
Spanish designer Hayon has created two rooms on the primary flooring, which give an perception into the inventive course of behind merchandise he has developed for &Custom.
The primary, known as Cupboard of Curiosities, includes a glass show case full of objects and drawings, revealing the kinds and pictures that encourage Hayon’s designs.
The second presents new works by Hayon – together with the Momento vessels and a restricted version of his Formakami pendant lamp – in a scenography framed by giant silhouette characters. This room is known as Teatro Surreal.
“We felt it was vital to point out the world that his merchandise come out of,” mentioned Van Hoorebeeck.
The 2 rooms by Danish interiors studio Area Copenhagen might be discovered on the second flooring.
These areas embrace a studio and, constructing on the studio’s expertise in resort and restaurant design, a eating room. Right here, shades of inexperienced and brown mix with recent herbs and vegetation to convey a way of nature.
New merchandise are peppered all through these two rooms.
They embrace the Hint storage cupboards, that are full of kitchen utensils and tableware, and the Gather rugs.
Based in 2010 by Martin Kornbek Hansen, &Custom combines up to date and traditional design in its collections.
The model has been primarily based at 4 Kronprinsessegade since 2018, however the constructing primarily served as a headquarters, with workplaces positioned on the higher ranges.
The corporate has now moved its workplaces to a different close by location, which made it doable to open the whole townhouse as much as the general public for the primary time throughout 3 Days of Design.
Different areas revealed in Below One Roof embrace the Verner Panton Lounge, which is devoted to mid-century items by the late Danish designer such because the 1968 Flowerpot lamps.
There are additionally rooms designed to enchantment to the senses. These embrace the Listening Lounge, a relaxed house full of music, and Mnemonic, which centres round a variety of scents.
Different key areas embrace a “workshop” showcasing the probabilities of the modular workspace furnishings, an archive full of unique drawings and classic samples, a restaurant and a store.
Van Hoorebeeck hopes the areas will assist inform the tales behind the merchandise.
“What we needed to do right here is to create a complete universe,” she mentioned. “Each room relies on exhibiting a unique ambiance between up to date and traditional designs.”
“Now the structure of the home is ready and yearly we’ll simply adapt it,” she added.
The pictures is courtesy of &Custom.
3 Days of Design came about in venues round Copenhagen from 7 to 9 June 2023. See Dezeen Occasions Information for info, plus an inventory of different structure and design occasions happening world wide.
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