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God’s personal cyclewear
Celebrating the one hundredth annual Bike Week (5-11 June), Yorkshire-based biking model Paria launches their newest assortment. The ethos is to create one thing new for cyclists, the labels eyecatching prints and daring design in 100% natural BCI cottons, couple city influences with the keenness of the Yorkshire countryside. Fusing technical efficiency with a style edge, collaborating with artists, craft beer and low manufacturers and a forthcoming assortment with Blur, plus a brand new retailer launch in its native Leeds in July. Biking jacket £75, T-shirt £28, and shorts £75, paria.cc
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