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Within the arty Paris district of Saint-Germain-des-Prés, Stockholm design studio Halleroed has designed a brand new boutique for French bag and baggage model L/Uniform.
Taking cues from the model’s easy, rational method to design, Halleroed design lead Ruxandra Halleröd created a collection of backdrops that permit the merchandise to “come out in a stupendous manner”.
The boutique is comprised of two rooms that drawing on L/Uniform’s French heritage alongside a combination of Japanese and Scandinavian design traditions – also called Japandi.
The primary room was designed to nod to the vernacular of the normal French market, with stepped show furnishings and rustic supplies, akin to partitions papered in woven raffia.
“It reminds us of L/Uniform’s use of French canvas on its extra purposeful luggage, however on an even bigger scale,” Halleröd informed Dezeen.
“We used a Shaker-inspired method the place luggage are hung from hooks. There’s an affiliation with on a regular basis market life as a result of a few of these luggage are particularly made for bringing to the market.”
To create a putting visible distinction with the pure textures of this area, Halleroed added a monolithic show desk in deep burgundy with a high-gloss end.
The second room is extra “elegant and eclectic”, in accordance with Halleröd. Right here, L/Uniform’s leather-based purses are displayed in opposition to a palette of sentimental pink and inexperienced, that includes an olive-coloured velvet couch and pistachio show cupboard alongside tactile components just like the handwoven jute-and-wool carpet.
The identical shiny purple end from the primary room can also be reprised – on this case utilized to 2 uncovered pipes, round which Halleroed has constructed a low timber cupboard.
“We labored with color, texture and materials as one entity, creating distinction and in addition unity,” mentioned Halleröd.
Across the counter, Halleroed added cedar cladding “for a Japanese appear and feel”.
That is mirrored throughout the store with particulars akin to a rice-paper pendant mild by Isamu Noguchi and chairs by George Nakashima, in addition to cedar desk lamps with rice-paper shades created by a Japanese cabinetmaker.
Gallic influences are mirrored within the lighting by Pierre Chareau and Charlotte Perriand and the bush-hammered limestone ground, which in accordance with Halleröd has a “calm, classic contact that for us could be very French”.
Halleroed additionally introduced Swedish components into the combination, reflecting the studio’s personal method.
“With our minimalist Scandinavian mindset, we favor to work with fewer components and supplies however in a aware and exact manner,” mentioned Halleröd.
“Working with wooden and craft is one thing that I feel is frequent for each Japan and Sweden, whereas we consider the nice and cozy tones right here as being each French and Japanese.”
“Lots of the objects within the retailer have been handmade particularly for the area, which was necessary for us since we imagine that this displays the L/Uniform mentality and method,” she added.
Because it was based in 1998, Halleroed has accomplished quite a lot of high-end boutiques world wide.
Amongst them are an Pimples Studios retailer in Chengdu and numerous outposts for Swedish streetwear model Axel Arigato in Berlin, Paris, Copenhagen and London.
The images is by Ludovic Balay
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