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Swedish retailer IKEA marked its eightieth anniversary at Milan design week with Assembling the Future Collectively, an immersive exhibition that charts the furnishings firm’s historical past and addresses its future.
Assembling the Future Collectively came about at Padiglione Visconti in Milan and explored the model’s development for the reason that Nineteen Fifties.
“The entire exhibition is concerning the previous, the current and the longer term,” mentioned IKEA designer and chief inventive officer Marcus Engman.
“So it is just a little bit like telling the story of IKEA furnishings, issues we’ve got executed and issues that we’ll do much more,” he advised Dezeen in Milan.
To mirror this concept, the house was divided into three predominant sections. One space devoted to the previous options designs from IKEA’s 80-year historical past displayed on geometric white shelving.
Among the many items was furnishings from the Nineteen Seventies with vibrant materials and daring shapes, which had been influenced by the growing emergence of youth tradition throughout this decade, in line with the model.
Chunky youngsters’s furnishings from IKEA’s Mammut collection was additionally included. The road was first designed within the Nineteen Nineties and has remained widespread ever since.
For the current portion of the exhibition, the model launched the primary merchandise in its new Nytillverkad assortment.
Characterised by “easy, practical and playful” components, the furnishings, bedding and equipment intend to pay homage to previous iconic IKEA items in step with the present wide-spread revival of curiosity in classic designs, in line with the model.
Whereas the gathering nods to IKEA’s roots, the model used modern supplies to create the items.
“It is placing previous issues into a brand new perspective,” defined Engman.
Giant-scale modern images, which confirmed members of the general public sporting IKEA’s recognisable blue and yellow Frakta buying bag in surprising methods, had been suspended from the ceiling all through the venue.
One picture confirmed a bride defending her costume inside one of many customers on her marriage ceremony day, whereas one other has been tailored to move a canine on the subway in New York.
“Even when we understand our merchandise as ‘prepared design’, folks see them a bit extra like Lego items to play with,” acknowledged the designer. “Individuals use the Frakta bag in so some ways we did not anticipate.”
The longer term space of the exhibition options 4 towering installations devoted to the weather of fireplace, water, earth and wind, which embody an illuminated tree and smoke dispensers.
“The longer term half is all about displaying how we’re utilizing design and product improvement to nudge folks’s behaviours into doing one thing that’s good for folks and the planet,” mirrored Engman.
“It is also the place we attempt to problem folks to be a part of this – not simply await IKEA to do stuff, however really ask, how can we do issues collectively?”
“We now have got down to be totally round by 2030 in order that impacts the whole lot that we do,” he continued.
Designed as an inclusive, “down-to-earth” house that’s open to all, the exhibition drew collectively many different experiences, similar to a cinema zone displaying portraits taken by photographer and IKEA’s first artist-in-residence Annie Leibovitz that doc the “actual lives” of individuals of their houses.
The venture is a part of IKEA’s annual Life at House Report, the place members of the model’s group go to folks of their residing areas and doc their findings.
Numerous talks and music occasions came about within the house all through the week alongside a devoted “file store” and on-site IKEA cafe serving branded meals and drinks.
The goal of incorporating music into the exhibition was to carry folks collectively, in line with Engman. Speaking the sacredness of the house is on the core of the IKEA exhibition, mentioned the designer.
“That is one thing for us that we have to always work on – discovering new methods of getting folks to grasp how vital the house is,” he defined.
“I imply, the challenges throughout covid and now the price of residing disaster has been the place we might help out much more.”
“As a result of folks have needed to spend extra time at dwelling – however how can we make the house additionally one thing that’s actually not only a practical factor, however an emotional factor?” he continued.
“So I feel that is our largest factor, however ensuring we do this in people- and planet-positive methods. As a result of that is the one approach ahead.”
Beforehand, IKEA donated its merchandise and design companies to create a collection of United Nations-led refugee assist centres in Jap Europe to supply sanctuary to susceptible teams displaced by Russia’s invasion of Ukraine. The model’s analysis lab, Space10, developed an idea for connecting bodily furnishings to an ever-evolving NFT tree.
Assembling the Future Collectively was on present from 18 to 23 April 2023 at Padiglione Visconti, Through Tortona 58, Milan. See our Milan design week 2023 information on Dezeen Occasions Information for details about the various different exhibitions, installations and talks happening all through the week.
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