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Italian studio Andrea Tognon Structure has collaborated with former Moschino inventive director Jeremy Scott to renovate the model’s flagship retailer in Milan.
Positioned on By way of della Spiga, one in every of Milan’s famed buying streets, the shop sits throughout the 18th-century Palazzo Perusati, which was not too long ago reworked by actual property firm Hines right into a luxurious retail improvement.
The shop was designed by Andrea Tognon Structure in collaboration with Scott who aimed to recreate and allude to the historical past of historical Italy by way of a minimalist but decorative inside scheme.
“I used to be impressed by the wealthy historical past of historical Italy and the wonder and decadent opulence of its design,” stated Scott.
“Typically we begin to design from recollections, generally from kind, supplies and colors,” added Andrea Tognon Structure founder Andrea Tognon.
“For this mission, I began solely from phrases.”
The Milan flagship spans two flooring and covers 380 sq. metres.
Its floor ground is devoted to the model’s girls’s ready-to-wear collections and equipment, whereas its first ground is devoted to its males’s and child’s collections.
All through the inside, Andrea Tognon Structure used wealthy supplies that talk to Moschino’s baroque aptitude, which was additionally highlighted by way of ornamental and outsized architectural parts.
A checkered ground constructed from Botticino marble and inexperienced stone, sourced from Brazil, covers the bottom ground retail space whereas the above flooring have been clad in yellow Siena marble.
An unlimited stone spiral staircase connects the 2 flooring of retail house and types a continuation of the outsized checkered ground – with the tread and rise of every step equally clad in inexperienced stone and marble.
Patinated brass lighting stretches rhythmically in horizontal rows throughout the ceiling of the shop. Curving tubular show rails line the boundaries of the inside and have been constructed in the identical brass end.
Pops of color have been launched to the inside by way of vibrant yellow lacquered wooden shelving that flank the partitions of the shop and observe its curving profile.
Outsized columns and capitals have been positioned all through the inside and performance as furnishings and show areas for the model’s merchandise and equipment.
Additionally scattered all through the shop are extra customized furnishings items that have been created by Scott in homage to Moschino’s founder Franco Moschino.
These tables mix two tables which have been spliced within the center, joined collectively and embellished with marble tops and gold leaf ornamentation.
Final week information broke that Jeremy Scott was leaving Moschino after a decade-long tenure on the Milanese vogue home. In 2020, Scott changed fashions at his Spring Summer season 2021 present with puppets that wore the model’s womenswear assortment.
Elsewhere in Milan, London design studios Brinkworth and The Wilson Brothers created a caravan-shaped artist studio for Marni’s flagship retailer within the Italian metropolis.
The images is by Adriano Mura.
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