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American members’ membership Chief has arrange its first London outpost inside a centuries-old townhouse in Bloomsbury, with cosy interiors conceived by design studio Thirdway.
Established in 2019, Chief has areas in New York, Chicago, Los Angeles and San Francisco, the place girls working in senior management roles can join, study from business friends and discover methods to drive extra girls into positions of energy.
When it got here to designing the membership’s first abroad department, Thirdway was requested to take care of the homely aesthetic established throughout its US outposts whereas additionally talking to the distinctive structure and site of the townhouse.
“We needed a mixture of what felt like Chief however with a London stamp on it, whereas additionally being sympathetic to the age of the constructing and the native London space,” defined Alex Hodson, a senior designer at Thirdway.
The membership occupies a Grade I-listed townhouse in Bloomsbury, which Thirdway prolonged by connecting it to an adjoining four-storey mews home by way of a glazed walkway, permitting sufficient house for all of Chief’s facilities.
Members enter by way of a forest-green reception space that is anchored by a wood desk.
Arched panelling fronts the desk in a nod to the townhouse’s curved home windows, whereas its fluted detailing references the grooves on the constructing’s authentic fireplaces.
Wealthy hues go on to seem within the membership’s different rooms. Within the bar, as an illustration, the drinks counter is clad with shiny, emerald-green tiles. Right here, the arch motif additionally reappears within the type of the storage cupboards holding the bar’s glassware and wine bottles.
Plump teal and mustard-yellow sofas have been dotted all through the sunroom on the lower-ground flooring, alongside poufs coated with the identical material that was used to upholster seats on London’s Piccadilly underground line within the Nineties.
To emulate the look of a conventional English conservatory, a white grid was put in throughout the ceiling whereas plenty of leafy potted and hanging vegetation have been dotted across the house.
One other occasions room on web site was given a barely extra refined really feel with wood-lined partitions and vermillion-red velvet seating.
Different women-only members’ golf equipment in London embody Allbright in Mayfair, the place the partitions are completely coated with works by feminine artists.
All photos are courtesy of Peter Ghobrial Pictures.
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