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Ask any foodie they usually’ll say the expertise is as vital because the style.
Consuming ice cream in a cone is completely different from having it in a cup. Eating at a restaurant is completely different from consuming at a hawker stall.
The identical may be stated for desserts.
Feeling like there was an absence of innovation in how cake is introduced, a Malaysian duo began 3 Celsius Creations to make tin-canned desserts.
Baking up an experiment
The concept first sparked when Leong Wai Yi, founder of three Celsius Creations, was scrolling by social media.
There was a information piece a couple of cafe in China promoting desserts saved in tin cans. Impressed by the novel strategy, Leong determined to strive his hand at it.
Having run a web based bakery for greater than 5 years, it was an attention-grabbing problem for Leong.
“Nobody had performed such a factor in our nation. I believed it could be a great alternative to enterprise into this enterprise. Consuming cake out of a can is a novel expertise in contrast with having it in a field,” he stated.
After half a yr of R&D and manufacturing, 3 Celsius Creations was born in January 2022.
Placing the layers collectively
Although fairly to take a look at, the tin cans aren’t only for aesthetics. Yun, Leong’s co-founder, defined that packaging the desserts this manner preserves the flavours higher.
The desserts can be saved for longer with out using preservatives, components, or colouring, as much as 10 days chilled and 1-2 months frozen.
“It’s the proper portion to devour. One can is equal to a slice of cake,” Yun described. The tin cans are recyclable and may be reused for different functions, like gardening and easy adorning.
As for the desserts, they’re an artwork type themselves. First, they’re baked individually after which assembled in tin cans. A scale is used to meticulously measure every of the seven to eight layers for a balanced chunk.
The method ensures that prospects will benefit from the crumbly biscuit base, smooth fluffy sponge cake, and creamy mousse proportionately.
With a staff of 5, 3 Celsius Creations begins work at 8AM on manufacturing days. It takes 12 hours to make a number of batches, with one batch taking over two hours each time. A complete of 600 cans are often produced on the finish.
As of now, the model carries seven flavours on its menu—Opera Rocher, Double Berry, Ondeh Ondeh, Traditional Tiramisu, Peach Oolong, Authentic Burnt Cheesecake, and Niko Neko Matcha Burnt Cheesecake.
Brainstorming for brand spanking new flavours occurs as soon as a month and is a staff effort. Everybody pitches their private favourites earlier than selecting the most effective concept for R&D. It usually takes a month or two earlier than they launch a brand new flavour.
After all, the cake elements play a key function in differentiating the model from others. 3 Celsius Creations opts to supply theirs from well-known worldwide names, akin to Elle and Vire, Cacao Barry, and Boiron.
At a worth level of RM25 for one can of cake (160g to 180g), 3 Celsius Creations is clearly focusing on these with larger spending energy. Although, its quirky packaging would additionally entice a youthful demographic who need a novel expertise.
Displaying what they’ll do
The idea of storing desserts in a can will not be new. One instance is Fuwa Cans, the place desserts are packaged in a soda can, an concept began by Japanese model Okashi Gaku. Domestically, we’ve got our personal Fuwa Can enterprise too: The CANs Malaysia.
Like Okashi Gaku, they’ll their desserts in clear soda-style cans as per the pattern. In addition they began the enterprise not a lot for the consumption expertise, however to deal with storage points at events.
As engaging because the tinned or canned cake idea is, the three Celsius Creations staff acknowledged that it’s nonetheless a relatively international concept to Malaysians.
Thus, the largest problem they face is introducing the product to the mass market. Most individuals are fairly sceptical at first.
This additionally explains why the model is curating domestically acquainted tastes as a substitute of experimenting with bolder flavours.
“Clients are all the time curious. ‘Are the desserts factory-made, do they include any preservatives?’ So we’ve got to patiently reply and inform our prospects,” Leong stated.
To advertise the model and normalise its tuna-can-like packaged desserts, the model will begin promoting by merchandising machines. That is much like what Okashi Gaku did for its Fuwa Cans in Singapore.
Choosing the proper location for this may be essential although, as there’s the danger of not getting sufficient foot site visitors and making losses with unsold merchandise ultimately.
3 Celsius Creations presently operates on a pre-order foundation, however they’re hoping to additionally broaden into different on-line cake supply platforms.
Since they’re based mostly in Klang, this would possibly make them extra accessible to prospects that stay additional away.
Aside from increasing their attain, they may even be making use of for a halal certificates to draw the Muslim crowd.
- Study extra about 3 Celsius Creations right here.
- Learn extra Malaysian F&B tales right here.
Featured Picture Credit score: 3 Celsius Creations
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