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Design studio Perron-Roettinger has created a pop-up store for Kim Kardashian’s skincare and homeware model SKKN in Los Angeles that showcases its merchandise in a bodily house for the primary time.
The minimalist pop-up retailer, which is situated inside Los Angeles shopping center Westfield Century Metropolis, was designed utilizing a restricted materials palette in a nod to the model’s pared-back design.
“The SKKN [store] is about uncooked supplies – daring, huge blocks of stacked uncooked materials – which is impressed from an inactive quarry that I visited as soon as,” Perron-Roettinger cofounder Willo Perron advised Dezeen.
“All completely different plaster and cement finishes echo the emphasis on the uncooked pure supplies.”
Within the 1,330-square-foot (123 square-metre) house, homeware and skincare merchandise are offered inside curved wall alcoves or on high of sculptural counters made out of gray concrete and plaster. The room is framed by two giant portrait pictures of actuality tv star Kardashian.
“Simply in time for the vacation season, the pop-up will provide clients an opulent in-person procuring expertise with the complete SKKN By Kim assortment – from skincare to dwelling decor,” stated the model.
Using uncooked supplies references Perron’s associate Brian Roettinger’s packaging for SKKN merchandise, in addition to Kardashian’s just lately launched concrete homeware assortment referred to as Residence Equipment Assortment.
All of the supplies are available in various shades of Kardashian’s signature beige and gray color palette, which she has utilized in her dwelling and her shapewear collections.
In response to Perron, the model’s packaging and the shop inside are united of their reliance on easy shapes and uncooked supplies.
“The throughline concept is supplies untouched, most major and elemental state,” he defined. “Easy geometry is vital so as to add a recognizable part to each the house and the packaging.”
Perron–Roettinger was additionally chargeable for SKKN’s artistic route, model identification and artwork route.
The SKKN pop-up store is open till the top of the 12 months in Westfield Century Metropolis, Los Angeles.
The longtime collaboration between designer Willo Perron and Kim Kardashian has seen Perron design different pop-up shops for the American actuality star’s manufacturers.
For Kardashian’s shapewear firm Skims, Perron created a beige colored pop-up store in Paris with chunky show items and partitions.
Los-Angeles based mostly Perron-Roettinger has additionally accomplished different pop-up retailers for manufacturers together with Stüssy.
The images is by Grey Hamner.
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