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Dutch studio AMO has used pillows to type the show stands and line the partitions on this tactile womenswear boutique by style model Jacquemus in Paris, France.
The 60-square-metre store, set within the division retailer Galeries Lafayette Haussmann, was designed to really feel like a bed room based on AMO, which is the analysis and design arm of structure agency OMA.
“The situation of the store throughout the Galleries Lafayette – with out home windows or daylight – led to the thought of making a bedroom-like setting: a room completely manufactured from pillows,” mentioned OMA associate Ellen van Loon.
“It’s a cocooning and relaxed environment, inviting prospects to lounge and browse for so long as they need,” she advised Dezeen.
The linen pillows had been designed to reference the textiles of Provence, the place Jacquemus founder Simon Porte Jacquemus grew up.
“We explored a cloth palette that goals to seize the environment of Provence,” mentioned OMA architect Giulio Margheri.
“The material of the pillows is a reference to the linens of the South of France,” he advised Dezeen.
AMO additionally added a stack of pillows to function a seating space for buyers, in addition to a spot to showcase Jacquemus’ signature tiny luggage.
The studio accomplished the shop’s easy-going environment with the assistance of a stripped-back scheme, together with cream-coloured carpet, comfortable lighting and clothes rails in a milky beige hue.
AMO beforehand designed one other retailer for Jacquemus contained in the London division retailer Selfridges. Very similar to the model’s Paris outpost, the store was wrapped completely in a single materials – clay.
“The design of the Jacquemus boutiques in London and Paris started with the thought of testing the bounds of working with a single materials,” Van Loon defined.
“As a substitute of engaged on the design first and deciding on the supplies afterwards, we let the supplies dictate their presence within the house.”
The Jacquemus retailer is one among many retail interiors AMO has designed in Paris.
Amongst them is a pop-up store by Tiffany & Co that showcases an array of jewelry items and a flagship retailer for clothes model Off-White that options summary interpretations of Parisian courtyards and flea markets.
Mission credit
Accomplice: Ellen van Loon
Architect: Giulio Margheri
Crew: Valerio Di Festa, Camille Filbien and Mattia Locci
The images is by Benoit Florençon, courtesy of AMO.
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