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Qpokee Flagship Retailer in Sanlitun by CUN Design – This challenge primarily hopes to make use of an previous industrial fashion that adapts to house and structure to current a way of latest retail development. The 2 types are very totally different, as a result of industrial sounds comparatively masculine, however Qpokee defines the age of goal prospects between 16~26 years previous women, so we hope to make a superb relationship between the masculine industrial sense and the women pursuits, which can also be a proposition that this challenge tries to unravel.
Architizer chatted with Cui Shu, Chief Designer at CUN Design, to be taught extra about this challenge.
Architizer: What impressed the preliminary idea to your design?
Cui Shu: The very stunning orange shade of the tomatoes impressed the preliminary idea for my design.
© Design aesthetics
© Design aesthetics
What do you imagine is probably the most distinctive or ‘standout’ part of the challenge?
I imagine probably the most distinctive part of the challenge is that we not solely full the design work from the attitude of designers, but additionally take into consideration issues from the attitude of operators and prospects. Qpokee defines the age of goal prospects between 16~26 years previous women, who’ve their very own goals and are prepared to pay for themselves. This group of individuals is strictly the brand new consumption development and the primary buyer base.
In the long run, a extra scientific and efficient motion line is prolonged, which may higher save areas. The merchandise are organized in a logical and scientific structure in keeping with the gross sales motion strains, their proportions and promoting costs. The black metal plate integrates the colours of varied merchandise, after which the lighting system highlights and presents merchandise on totally different ranges.
In spite of everything these achieved, we improved the effectivity for the merchandise once more.
© Design aesthetics
© Design aesthetics
What was the best design problem you confronted throughout the challenge, and the way did you navigate it?
On this design course of, as previously, we have been confronted with challenges from numerous points, such because the sense of urgency in time, the emergence of varied troublesome issues throughout the development course of, and the modifications in results because of funds management. Challenges from a number of points have contributed to the emergence of a complete downside, and the efficient resolution of the great downside has contributed to a superb design end result. Each designer faces challenges, what we have now to do is to unravel the challenges and benefit from the design on the way in which to the end result.
© Design aesthetics
© Design aesthetics
How did the context of your challenge — environmental, social or cultural — affect your design?
This retailer is situated within the Center avenue of Sanlitun in beijing. Up to now, a lot of the surrounding space was a gathering place for fashionable merchandise and a few trend manufacturers. This time, benefiting from the chance of complete upgrading and renovation of your entire block, we selected the placement of the shop within the core of the block.
The constructing is about 40 years previous and was constructed within the early Eighties. Because of the previous constructing and a number of renovations, the primary construction of the constructing is extraordinarily unstable. In view of this downside, firstly, we renovated the construction optimization and reinforcement, and secondly, we additionally carried out a whole lot of considering on the connection technique from the primary ground to the second ground, and at last the type of the steps was slowly offered.
© Design aesthetics
© Design aesthetics
What drove the number of supplies used within the challenge?
1) Cement stress board (simulate the pores and skin materials of the unique constructing)
2) Iron plate (enhanced industrial sense)
3) Outdated wooden (age materials)
4) Orange acrylic (embellish the house with attribute supplies to create house allure and transparency)
5) Mirror materials (improve the depth materials of the second ground house to visually increase the house space)
© Design aesthetics
© Design aesthetics
What’s your favourite element within the challenge and why?
My favourite element within the challenge has two components. First, we used the consultant tomato shade of Qpokee as the primary shade, and used the biggest space to make a big show window, in order that the general Qpokee model might be enhanced, and stopping, visiting, and staying of dynamic passenger stream can also be elevated.
The second is that we as an alternative renovated and designed ground stairs linking the primary and second flooring, so that folks might be higher launched into the massive space. Furthermore, a structural staircase was used to unravel the overlap of show, enhancement, perform, and stocking. The staircase might be handed by way of, and it’s also a show floor of merchandise.
© Design aesthetics
© Design aesthetics
How essential was sustainability as a design standards as you labored on this challenge?
On this challenge, sustainability is especially mirrored within the two points of perform and materials. When it comes to supplies, all of the props within the retailer use previous elm and iron plates as the primary supplies, which not solely management the associated fee, but additionally have a quick manufacturing cycle and might be recycled.
When it comes to capabilities, the props cabinets within the retailer are primarily put in on-site with completed parts, that are straightforward to assemble and have sturdy adjustability. All of the cabinets might be assembled repeatedly and utilized in different shops of Qpokee.
© Design aesthetics
In what methods did you collaborate with others, and the way did that add worth to the challenge?
We adopted three strategies to finish this objective. Firstly, we spent a whole lot of time with the entire Qpokee group, particularly the shop supervisor and gross sales to debate the structure, lastly we accomplished the three-dimensional structure design by way of product partition structure, dynamic product structure, vertical show structure, and shade show structure. Secondly, our group paid consideration to the net shoppers’ suggestions to the present shops to reinforce and alter product visualization. Thirdly, CUN group stayed on website to watch the shops operation. We’ve all the time believed within the saying “You’ll be able to solely know the path of waves by standing within the water.” We turned the issues on website into design targets to unravel them!
© Design aesthetics
Had been any components of the challenge dramatically altered from conception to development, and if that’s the case, why?
Earlier than the challenge was launched, we communicated totally with the Qpokee group. Due to this fact, throughout the implementation of the plan, though corresponding changes shall be made in keeping with the precise scenario on website, there was no dramatically altered from conception to development.
How have your shoppers responded to the completed challenge?
The shoppers extremely acknowledged the impact after completion. They believed that the end result not solely created a brand new visible and spatial system structure for the Qpokee model, but additionally solved some earlier issues in operation and performance.
Due to this fact, we have now additionally carried out extra follow-up cooperation. After the opening of the Qpokee in Beijing acquired a heat response, we’re additionally within the strategy of designing the Beijing Daxing Huiju Buying Heart Qpokee Retailer and Chongqing Longhu Buying Heart Qpokee Retailer.
© Design aesthetics
What key lesson did you be taught within the strategy of conceiving the challenge?
Mr.Ye, the founding father of Qpokee, was a well known entrepreneur within the home Web business, and has served because the chief working officer and supervisor of the main main enterprises. The cooperation with the Qpokee group just isn’t solely an fascinating design collision, but additionally gained a whole lot of inspiration from the enterprise operation, which might be mentioned to profit lots.
© Design aesthetics
How do you imagine this challenge represents you or your agency as a complete?
CUN tried to make use of a mode to draw and goal buyers, and this fashion can be higher to be traditional and anti-popular. Due to this fact, we organically mixed the artwork toy, IP shade, Qpokee collection, industrialization, metallic sense, and construction into the distinctive “heat business” fashion of Qpokee.
That is additionally extremely matched with the creed that CUN has all the time adhered to: be no slave to expertise design, be no slave chaserto aesthetics development, by no means cease find our personal manner.
© Design aesthetics
How do you think about this challenge influencing your work sooner or later?
After we come to debate the brand new business areas at present, they’re already composite and multi-dimensional! Then house design ought to not use single considering strategies and strategies to unravel spatial issues.
It is a abstract and alter of CUN design’s considering. Sooner or later practices, we are going to present our design energy for enterprise empowerment.
© Design aesthetics
Is there the rest essential you’d prefer to share about this challenge?
In truth, on this challenge, within the strategy of preliminary analysis, we will precisely discover by way of information that a big proportion of retailer successes rely on the choice and show of merchandise. Additionally it is a really massive take a look at to search out enchancment on a superb end result.
Nevertheless, by way of the efforts and cooperation of the 2 groups previously three months, the information of the Qpokee Flagship Retailer in Sanlitun has reached a document excessive since its opening, really realizing the empowerment of design for enterprise! That is additionally one of many instructions that CUN will proceed to maneuver ahead and develop sooner or later.
Crew Members
Design Crew: Hou Longyang, Ma Chuan, Fu Lin, Wang Jizhou
Merchandise / Supplies
1) Cement stress board (simulate the pores and skin materials of the unique constructing) 2) Iron plate (enhanced industrial sense) 3) Outdated wooden (age materials) 4) Orange acrylic (embellish the house with attribute supplies to create house allure and transparency) 5) Mirror materials (improve the depth materials of the second ground house to visually increase the house space)
For extra on Qpokee Flagship Retailer in Sanlitun, please go to the in-depth challenge web page on Architizer.
Qpokee Flagship Retailer in Sanlitun by CUN Design Gallery
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