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I recall the instances in my childhood when my aunt would invite me to her place so I might assist—extra like watch—her bake. Earlier than getting began, we’d head to the little baking provide store within the neighbourhood of Taman Megah, PJ.
These have been my first few reminiscences of Bake With Yen (BWY). As we speak, the model has turn out to be a family identify for bakers with virtually 100 shops round Malaysia, recognized for its affordability and accessibility.
Humble beginnings
Madam Yen started her retail enterprise at TTDI and Chow Package, KL in 1987.
13 years later, the household enterprise expanded to Sabah, earlier than opening the Taman Megah outlet in 2002, which is now one of many model’s superstores.
BWY’s superstores are designed across the idea of a baking grocery store, that includes bigger areas, wider aisles, and better cabinets that may show extra objects in addition to host an intensive chiller area.
Round 2015 to 2016, BWY was acquired by a non-public fairness firm, Creador. At that time, BWY had about 15 shops.
The baking provides store’s present CEO, Alexandre (Alex) Rosso informed Vulcan Submit that BWY now has 84 shops round Malaysia are is current in most states together with Perak, Johor, Kedah, Negeri Sembilan, Kedah, and Terengganu.
BWY describes itself as Malaysia’s largest baking provide retailer. It carries about 4,000 product objects, overlaying worldwide and native manufacturers throughout six key classes.
They embody dairy (butter, milk, cheese, cream cheese), chocolate (all sorts), dried fruit and nuts, flour, premixes, and durables (packaging, tools, and instruments).
The corporate even produces its in-house baking merchandise underneath the manufacturers Butteria, Butterich, Cottura, Good Earth, and Mama Lena.
Constructed on the idea that anybody can bake
For a lot of, baking is a type of stress reduction as they’ll specific their creativity by taking part in with flavours and even decor.
Personally, I’d virtually all the time resort to premixes for muffins, muffins, pineapple tarts, and cookies each time I needed to bake. Plus, shopping for 500 grams of flour I’d solely use as soon as is wasteful. BWY’s in-house premixes with over 50 varieties are a saving grace in such conditions.
It’s a part of the model’s ambition, serving to everybody be taught to bake through these simple recipes and baking lessons for extra hands-on studying, or a enjoyable weekend exercise.
With the price of meals quickly rising, BWY additionally goals to maintain the costs of its baking provides low with out sacrificing high quality, maybe leveraging its economic system of scale.
For context, BWY’s premixes can begin as little as RM3.20 for a 500g pack of chocolate cake combine. Lotus’s least expensive chocolate cake combine price RM11.90 for 430g.
This yr, in addition they launched two main worth initiatives which have been:
- The BWY On a regular basis Low Costs dedication, the place they provided a set listing of on a regular basis necessities at low costs; and
- The Why Pay Extra initiative, which is about highlighting the high-quality, licensed manufacturers that prospects can discover at BWY’s shops for frequent merchandise like butter, cheese, cream, and chocolate.
These buying in bulk from BWY contains hobbyists to small companies and cafes, who also can profit from these extra financial savings.
Managing a large-scale household model
In Q1 this yr, Alex took over as CEO at BWY. Alex brings with him 23 years of expertise in retail throughout Asia, and claims to have a deep ardour for doing proper by prospects.
He shared that the corporate confronted few points within the transition as a result of its current sturdy management. Though, Alex identified that managing BWY’s giant provide community for the various cultural wants and meals preferences throughout Malaysia was positively a problem.
“We now have to know our prospects nicely, perceive and anticipate their wants, and adapt shortly to altering market preferences and meals tendencies,” Alex informed Vulcan Submit.
Therefore, Alex shared that BWY depends on knowledge analytics, engages their suppliers and companions to handle altering tendencies, and actively surveys the market.
When requested whether or not Alex intends to develop BWY to different areas round SEA, he informed Vulcan Submit that there are not any such plans to tackle the abroad market in the meanwhile.
With a presence in virtually each Malaysian state so far and numerous choices of Halal and HACCP-certified merchandise, Bake With Yen appears set to proceed its domination of our native baking provides business.
Alex reassured, “We’re constantly searching for alternatives to hold new merchandise and different manufacturers at totally different worth factors, in order that prospects could be assured of excellent high quality merchandise at totally different worth factors.”
- Be taught extra about Bake With Yen right here.
- Examine different Malaysian startups right here.
Featured Picture Credit score: Alexandre Rosso, CEO of Bake With Yen
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