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Leia T. Ward, founding father of LTW Design, levels eight-figure properties – as she places it, properties starting from “$1 million to $20 million and all the things in between.” This week’s Milkshake shares a couple of of the teachings from working with these lovely properties, like an $11 million waterfront dwelling in Del Mar, California, that’s emblematic of her staging method, together with her trademark “daring neutrals” and smooth, minimalist model.
Ward talks us by a few of her approaches to those high-value offers, notably in translating a house’s structure into its staging. For the Del Mar undertaking, it meant restating the architect’s symmetrical plan: “This dwelling is totally symmetrical, so what was occurring on the best facet was mirrored on the left,” she says. “After we staged it, we actually had enjoyable type of mirroring that sentiment. We love symmetry – I feel symmetrical areas really feel actually balanced and calming. For instance, in the best facet of the lounge, we did two accent chairs – after which on the opposite facet, we mirrored it with two accent chairs. So it creates this sense of steadiness.” That is, she says, a lesson relevant in all properties. “It doesn’t must be fully the identical and mirrored, like I used to be simply describing – it may very well be one thing like you’ve got a very large accent chair and outsized piece of artwork on one facet, and you then wish to simply make sure on the opposite facet of the room you’ve got one thing that’s of equal scale,” she says.
Additionally on this episode, Ward walks us by the thrill of springtime within the Northeast, a time of 12 months that’s all the time enhanced by having a big yard to forage from and a pair of clippers for flowering branches (right here, she shares precisely how lengthy it is best to minimize them.) She additionally talks about her philosophy of daring neutrals – and learn how to be daring with out counting on surprising pops of shade.
“‘Daring neutrals’ is that this phrase that we got here up with to explain our aesthetic,” she says. “We don’t use a number of shiny colours – however we design, or we stage, with daring items. We’re actually speaking in regards to the scale of an merchandise – whether or not it’s a facet desk or a espresso desk, we are inclined to keep away from items of furnishings which have skinny legs.” To listen to what she depends on as a substitute – tune in!
Diana Ostrom, who has written for Wallpaper, Inside Design, ID, The Wall Avenue Journal, and different shops, can also be the creator of Faraway Locations, a e-newsletter about journey.
Milkshake, DMTV (Design Milk TV)’s first common collection, shakes up the standard interview format by asking designers, creatives, educators and business professionals to pick out interview questions at random from their favourite bowl or vessel. Throughout their candid discussions, you’ll not solely achieve a peek into their private homeware collections, but additionally beneficial insights into their work, life and passions.
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