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Textual content description offered by the architects.
Simply/Burgeff Architekten developed a brand new design idea for the redesign of Häuser der Mode, positioned in Eschborn close to Frankfurt/Predominant. Due to a renewed shade and lighting idea, the prevailing constructing of the headquarters of Häuser der Mode, established in 1972, was creatively rethought and modernized. The result’s a style middle that now meets up to date necessities and continues to tell apart itself throughout the style business.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
Good accessibility on a regional and worldwide stage offers the style home its cosmopolitan character, which has now been translated into its inside design and outward look, permitting guests to find the roughly 800 collections and labels in a brand new surrounding.
The modernization of the premises has centered on the doorway and circulation areas on the bottom flooring.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
The design enhancement of the foyer space has given the middle a brand new face. Simply in time for Trend Week 2021, the reception space presents itself as a flagship for the Häuser der Mode and guides guests into the central foyer alongside the newly included catwalk. The big display screen wall behind the catwalk affords labels the chance to current themselves and may also be used as promoting area for varied occasions or sponsorships.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
The information level on the bottom flooring was spatially separated from the foyer by putting in an elegantly woven chain curtain product of aluminum mesh. This aspect additionally hangs above the catwalk and, because of the brand new lighting, makes it the distinctive promoting level of the foyer. Moreover, the dynamic set up of the chain curtain creates motion in the direction of the middle of the foyer.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
The brand new lounge space within the mezzanine with a direct view of the catwalk and the digital presentation wall spherical off the reception space and invite guests to linger. The polished granite flooring was bush hammered and brushed to create a matte floor look. A rosé tone primarily based on the granite flooring units the chromatic accent within the new design.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
The purple tone of the granite, which is now much less intense as a result of matte end, is the central theme all through your complete inside idea. The expressive shade idea can be mirrored within the new company design of the HdM. Lighting conditions and the filigree design of the brand new steering graphics full the brand new company identification.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
A central design and conceptual aspect listed below are the slats. They outline the principle guiding partitions that cleared the path from the foyer in constructing 4 to the principle entrance and reception and could be discovered once more in varied areas within the type of wayfinding graphics and customer data, which is able to help the popularity worth and the orientation of holiday makers.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
Along with the implementation of the brand new wayfinding system within the underground garages, the carry landings had been additionally renewed.
The clear and open buildings will not be solely mirrored within the newly created shade coherence, but additionally within the reconceptualization of the foyer in Home 4. With the event of the gallery on the second flooring, prospects for open workspaces have been created – cell working is thus now discovering its means into the Häuser der Mode.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
A lounge space alongside the gallery additionally affords the potential for holding smaller casual conferences on web site. The realm can be utilized by sellers as a drop-out workspace exterior of the shop area, in addition to by clients passing by means of, and is accomplished by particular person seating islands, in addition to a workstation within the type of a counter, which overlooks the gallery.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
All Photos ©️ Kirsten Bucher.
© Simply/Burgeff Architekten GmbH
© Simply/Burgeff Architekten GmbH
Häuser der Mode Gallery
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